DATES: Thursday, June 22 – Sunday, June 25, 2000
PLACE: The Anderson School
                 UCLA
                 Los Angeles, CA 90095-1481

CO-CHAIRS:
                 Randy Bucklin
                 Don Morrison

                 The Anderson School at UCLA
                 110 Westwood Plaza, B412
                 Los Angeles, CA 90095-1481

Deadline for Abstracts: February 1, 2000

2000 MARKETING SCIENCE CONFERENCEJune 22-25, 2000

THE CONFERENCE – The Anderson School at UCLA will host the conference on the UCLA campus in our new, state-of-the-art complex. We welcome the usual mix of papers in the various areas of marketing science, including marketing models, methods, theory and measurement.

For updates on the conference, please check our website at www.anderson.ucla.edu/acad_unit/marketing/informs. For in-quiries about the conference, not paper submissions, e-mail Carolyn Cohen at carolyn.cohen@anderson.ucla.edu. You may also call 310-825-2504 or fax 310-206-7422.

ABSTRACTS - Individuals from academia, industry and government are invited to submit abstracts. Abstracts should be 250-400 words long, including KEY WORDS to assist in assigning abstracts to sessions. The abstracts should clearly define the marketing problem and the contribution of the work. A book with abstracts will be provided.

Abstracts must be received by February 1, 2000. We strongly encourage you to send the abstract via email. You will receive an automatic email acknowledgement. If you do not submit by email, a copy of the abstract on a 3.5" disk in Microsoft Word format and a hard copy are required. Each abstract must have the title of the presentation, name of the primary presenter, authors’ names, affiliations and addresses, including email, telephone and fax numbers. Each author may present only one paper during the entire conference.

SPECIAL SESSIONS - We welcome proposals for special sessions at the Conference. We particularly encourage sessions with at least one industry participant, either making a presentation or serving as a discussant. Special sessions must include a proposed title, a session chair(s), abstracts for 4 papers and a statement summarizing the theme of the session. If we are unable to accommodate the session, we will consider each abstract as an individual submission. Proposals for special sessions have the same deadline. However, we will make early decisions on proposals submitted before February 1, 2000.

SUBMISSIONS (Abstracts & Special Sessions) SEND TO - Professor Don Morrison, The Anderson School at UCLA, 110 Westwood Plaza, B515, Los Angeles, CA 90095-1481; fax: 310-206-7422; e-mail mktsci@anderson.ucla.edu. After submitting your proposal via email, be sure that you receive an acknowledgement indicating that your e-mail has been delivered.

CONFERENCE VENUE & SCHEDULE - The Conference will be hosted by The Anderson School and is scheduled for Thursday, June 22 - Sunday, June 25, 2000. The Conference opens with a reception Thursday evening. Continental breakfast will be available each morning. Lunch will be provided on Friday and Saturday and a Conference Dinner will be held Friday evening. A cocktail reception will follow the last session on Saturday and participants will have the balance of the evening free.

LOS ANGELES, CALIFORNIA – Since its beginning, Los Angeles has lived on the cusp of a trend, always re-inventing itself – from Mexican outpost to agricultural Mecca to boomtown movie colony to high-tech aerospace hub to the new digital economy. As one of the world’s leading vacation destinations, Los Angeles first coined the word "tourist." Because most of us arrived here as strangers, LA makes up the richest ethnic mix in the country. Cultures from around the world rub elbows and join hands in fusions of language, fashion and food. Have you tried a Thai taco? We have them. This cultural celebration also means we have more stage theaters (80+) and museums (300) than any U.S. city. With metropolitan LA at more than twice the size of Switzerland, you can be sure there’s plenty to explore.

ONLINE REGISTRATION

Online Registration is available for this conference.

REGISTRATION FORM Marketing Science Conference – June 22-25, 2000

Name (please print)______________________________________________________Title___________________________

Affiliation_____________________________________________________________________________________________

Business Mailing Address________________________________________________________________________________

City___________________________________State______Zip______________Country_____________________________

Telephone_________________________Fax_______________________Email____________________________________

FEES:
              Before 04/20/00        After 04/20/00

Registration ____$425              ____$525

Student ____$215

___ Check enclosed ___ Please charge my credit card: ___ American Express ___ MasterCard ___ VISA

Card No. _______________________________________________________________ Exp. Date_____________________

Do you have any special requirements when attending this meeting? Please describe: _______________________________

____________________________________________________________________________________________________

___ Please check if you are a vegetarian.

Cancellations must be in writing, postmarked by June 1, 2000 for full refund less $50 processing fee. NO REFUND will be made for cancellation postmarked after this date. Make checks payable to INFORMS Marketing Science Conference and mail payment and this registration form to INFORMS, One Richmond Square, Suite 215, Providence, RI 02906. Phone: 800-343-0062; Fax: 401-274-3189; Email: meetings@informs.org

ACCOMMODATIONS - Rooms have been reserved at 3 nearby hotels (all are approximately 2 miles from the Anderson School complex). When making reservations, please be sure to identify yourself as with the INFORMS Marketing Science Conference to receive conference rates. Blocks of rooms and room rates are guaranteed until May 1, 2000. PLEASE RESERVE YOUR ROOM AS SOON AS POSSIBLE BUT NO LATER THAN MAY 1, 2000.

The Luxe – The Luxe resides in the foothills of the Westside offering a scenic view of Los Angeles. Adjacent to the 405 freeway on Sunset Blvd., the hotel is minutes away from legendary local attractions and popular night venues. Rooms are $139 per night. The reservations desk number is 310-476-6571.

Holiday Inn - Recent renovations at the Holiday Inn will assure the ultimate experience in luxury and comfort. The location of the Holiday Inn is at the intersection of the 405 freeway and Sunset Blvd, which makes it the closest hotel to the state-of-the-art Getty Museum. Rooms are $115 per night. The reservations desk number is 310-476-6411.

Double Tree-Westwood- Located on the famous "Golden Mile" of Wilshire Blvd. in the heart of the Westside, the Double Tree is minutes away from popular attractions and sites. The Double Tree is also conveniently located near UCLA and Westwood Village. Rooms are $119 per night. The reservations desk number is 310-475-8711.

Shuttle bus transportation will be provided from all hotel sites to the Anderson School from approximately 7:00am until the conclusion of each day’s events. We regret that on-campus parking will not be available.

TRANSPORTATION – Travelers are advised to fly into Los Angeles International Airport (LAX). The airport is about 12 miles from UCLA and taxis are available from the airport to your hotel. Directions to UCLA are also available on the conference website.

REGISTRATION - In addition to registration by regular mail, meeting registration is also available on-line at Online Registration.