INFORMS 1996 Marketing Science Conference

March 7-10, 1996

The Conference

The University of Florida will host the 1996 Marketing Science Conference at the Reitz Union in Gainesville, Florida. We place a special emphasis on problem-oriented research and sessions with participation of practitioners. We plan an interesting mix of papers in many areas of marketing science including marketing models, methods, theory, and measurement. With the high quality presentations at past conferences, we expect an intensive and stimulating atmosphere providing the most recent advances in marketing science. We strong encourage Ph.D. students to attend by offering special rates.

Abstracts

Abstracts should be 200-450 words long. Abstracts should include KEY WORDS to assist in the assignment of abstracts to sessions. Your abstract should clearly define the marketing problem and outline the proposed contribution. Although there are no published proceedings, we will circulate a book of abstracts.

We must receive your abstract by mail or FAX before November 17, 1995. You may use e-mail to meet the deadline, but please also submit a hard0copy. In addition, you must also submit the abstract on a 3.5" disk (in WordPerfect format). Each abstract MUST have the title of the presentation, the name of the primary presenter, also, the authors' names, affiliations and addresses. Finally, the abstract should include a telephone number, a FAX number and (if possible) an e-mail address where the primary presenter can be contacted.

We strong discourage multiple presentations by the same individual and may reject abstracts based on that criterion. If the abstract fail to identify a presenter, we assume the first listed author will present the paper.

Special Sessions

We welcome proposals for special sessions at the conference. We particularly encourage sessions with at least one industry participant, either making a presentation or serving as a discussant. Special sessions must include a proposed title, a session chairperson or persons, abstracts for four papers and a statement summarizing the theme of the session. If we are unable to accommodate the session, we will consider each abstract as an individual submission. Proposals for special sessions have the same deadline. However, we will make early decision on proposals submitted before November 17, 1995.

Address for Submissions

Professor Steven M. Shugan or Professor Barton A. Weitz, University of Florida, College of Business Administration, Department of Marketing, 212 Bryan Hall, Gainesville, FL 32611-0161

Email: mktsci@dale.cba.ufl.edu

Fax: 904-846-0457

Accommodations

We have reserved 400 rooms at several hotels:

Cabot Lodge - $56. 904-375-2400
Holiday Inn University Center - $49. 904-376-1661
Radisson. 904-377-4000
Reitz Union. 904-392-2151

The traditional conference dinner will probably be at the Touchdown Terrace at the University of Florida Football Stadium. We may also be arranging a second conference dinner at a location somewhat outside Gainesville.

Gainesville, Florida

Gainesville is approximately 100 miles north of Orlando on I-75. It is less than a one-hour jet flight from Atlanta. In March, daily-high temperatures average 76.0F, and daily lows average 55.7F. Attractions within two hours of Gainesville are too numerous to list completely and too many to see on one trip. They include Silver Springs, Disney-MGM studios, EPCOT Center, Sea World, Busch Gardens, Church Street Station, Cypress Gardens, Typhoon Lagoon, Blizzard Beach, St. Augustine, Juniper Springs, Micanopy, Paynes Praire, Jacksonville Zoo, and Universal Studios. Adjunct vacations can emphasize nature, beaches, culture, shopping, amusement parks or sports.

Registration Form

Please print out the following form separately:

Registration Fees (please circle):
  Student (certification required): $215
  Presenter (before 1/1/96)       : $365
            (after 1/1/96)        : $435
  Nonpresenter (before 1/1/96)    : $465
            (after 1/1/96)        : $535

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Cancellation requests must be in writing and postmarked by February 22, 1996, for full refund less $50 processing fee. NO REFUND will be made for cancellations postmarked after this date. Make checks payable to INFORMS Marketing Science Conference and mail this registration form to INFORMS, 290 Westminster Street, Providence, RI 02903 USA (401)274-2525.

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