March 21-24, 1997

INFORMS 1997

MARKETING SCIENCE CONFERENCE

THE CONFERENCE

The University of California at Berkeley will host the 1997 Marketing Science Conference at the Haas School of Business. The theme of the conference is "Marketing Science and Technology." While we welcome the usual mix of papers in many areas of marketing science including marketing models, methods, theory, and measurement, we are particularly interested in papers devoted to marketing science applications in technology-based industries. We are particularly interested in sessions combining academics and practitioners.

ABSTRACTS

Individuals from industry, government, and academia are invited to submit abstracts. Abstracts should be 250-400 words long including KEY WORDS to assist in the assignment of abstracts to sessions. The abstracts should clearly define the marketing problem and the contribution of the work. A book of abstracts will be provided with the registration fee.

Abstracts must be received by November 18, 1996. They can be sent by e-mail to meet the deadline, but please also submit a hard copy and a copy of the abstract on a 3.5" disk in Microsoft Word format. Each abstract must have the title of the presentation, the name of the primary presenter, the authors' names, affiliations, and addresses. In addition, the abstract should include telephone and fax numbers, as well as an e-mail address or Web page URL where the primary presenter can be contacted.

CONFERENCE SPECIFICS

The conference will be hosted by the Haas School of Business from Friday evening, March 21 through Monday, March 24. There will be a reception Friday evening, full-day sessions Saturday and Sunday, and a half-day session on Monday. Fee includes a reception Friday evening, continental breakfast each morning, lunches on Saturday and Sunday, and dinner on Saturday evening which will be held at the California Academy of Sciences in Golden Gate Park in San Francisco.

SPECIAL SESSIONS

We welcome proposals for special sessions at the conference, although we reserve the right to limit the number. We particularly encourage sessions with participation from practitioners and those consistent with the theme of the conference. Special sessions must include a proposed title, a session chairperson or chairpersons, abstracts for a maximum of four papers (or some combination of papers and discussants), and a statement summarizing the theme of the session. If we are unable to accommodate the session, we will consider each abstract as an individual submission. Proposals for special sessions have the same deadline as that for abstracts.

SUBMISSIONS TO (Abstracts and Special Sessions):

Professors Tülin Erdem, Miguel Villas-Boas, or Russ Winer, Haas School of Business, University of California at Berkeley, Berkeley, CA 94720-1900 U.S.A.

E-mail: mktsci@haas.berkeley.edu

Fax: (510) 643-1420

REGISTRATION FORM MARKETING SCIENCE CONFERENCE ~ March 21-24, 1997
REGISTRATION FEES: Students (certification required)	$215		Non-presenter r Presenter r		Before 1/1/97 $465 $365		After 1/1/97 $535 $435
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Cancellation requests must be in writing and postmarked by February 21, 1997, for full refund less $50 processing fee. NO REFUND will be made for cancellations postmarked after this date. Make checks payable to INFORMS Marketing Science Conference and mail this registration form to INFORMS, 2 Charles Street, Suite 300, Providence, RI 02904 USA. (401) 274-2525 ext. 202.