Join us for the 2025 INFORMS Analytics+ Conference!

From April 6-8 in Indianapolis, Indiana, more than 700 analytics professionals, industry leaders, and innovators will gather for three days of learning and networking at the 2025 INFORMS Analytics+ Conference. For over 20 years, this event has united the best minds in analytics and data science to tackle pressing business challenges and discover new applied mathematical solutions driving innovation across industries.

The Analytics+ theme reflects the dynamic, evolving nature of the field, offering a flexible platform to explore a wide range of topics. The “+” symbol represents both the potential for growth and the breadth of interdisciplinary opportunities, allowing the conference to adapt to the changing landscape of analytics. Whether refining traditional areas like Analytics+ Supply Chain or exploring new frontiers such as Analytics+ AI/ML, Analytics+ You, and beyond, this theme underscores our commitment to continuously expanding the scope and impact of analytics.

A Peek at Analytics+

What to Expect at Analytics+

Designed for analytics professionals and data scientists who want to empower organizations to make data-driven decisions, attendees will have access to more than 150 presentations – including daily keynote sessions presented by industry experts – and panels across more than a dozen tracks.

Unlike other conferences that focus on specific industries or software, INFORMS Analytics+ is the perfect place to build connections with peers, fellow industry leaders, and potential collaborators. In addition, attendees are invited to celebrate the tremendous economic and social impact of analytics through global competitions such as the world-renowned Franz Edelman Award, Daniel H. Wagner Prize, UPS George D. Smith Prize, Early Career Practitioner Award, and Innovative Applications in Analytics Award. 

Keynote Speakers

Cassie Kozyrkov

CEO, Kozyr

The Future is AI-First: Are You Ready to Lead?

What happens when AI becomes faster at solving problems than humans are at defining them? As leaders lean on AI for answers, are we losing the deeper understanding that comes from wrestling with the questions? What does this shift mean for data scientists and analytics professionals, whose work shapes the possibilities and risks of these systems? In a world where tools outpace thought, how do we ensure that organizations can adopt AI responsibly and steer it effectively? This talk will challenge us to reimagine what it means to lead in the age of AI.
Bio

Cassie Kozyrkov, CEO of Kozyr, is a renowned leader in artificial intelligence. She is best known for founding the field of Decision Intelligence and serving as Google’s first Chief Decision Scientist, where she led the charge in Google’s transformation into an AI-first company.

Today, Cassie is a sought-after AI advisor and speaker who has transformed how organizations like Gucci, NASA, Spotify, Meta, Salesforce, and GSK approach AI strategy. Passionate about elevating human potential through the responsible adoption of complex technology, she also serves on multiple advisory boards and is an investor in emerging product companies.

Her influence on Google’s culture is legendary; no matter how big the auditorium, Google had to use lotteries to manage the demand to participate in one of her live workshops. Her work, which included personally training over 20,000 Googlers in AI and data-driven decision-making, impacted more than 500 company initiatives.

Combining deep technical knowledge with theater-trained charisma, Cassie is a captivating keynote speaker with the rare ability to make complex concepts accessible, engaging, and actionable for executive and general audiences alike. Her humor, wit, and vivid analogies ensure that people of all stripes leave her talks inspired and equipped to drive innovation. Cassie has delighted live audiences in more than 40 countries and on all seven continents, including stages at the United Nations, World Economic Forum, Web Summit, and SXSW.

Cassie has appeared on the cover of Forbes AI and featured in Harvard Business Review,

Fortune, Fast Company, WIRED, Success, Entrepreneur, as well as a recent documentary on the AI revolution. Her online courses and more than 200+ published articles have reached millions and cemented her position as a LinkedIn Top Voice and the #1 Writer in AI on Medium for many years. She is followed by more than 20,000 CxOs.

Hailing from South Africa, Cassie began her undergraduate studies at the age of 15 at Nelson Mandela University and earned degrees in economics, mathematical statistics, psychology and neuroscience from the University of Chicago, NCSU, and Duke University, which honored her as a Few-Glasson Distinguished Alumna for her significant contributions to the fields of AI and Decision Intelligence. She is a guest lecturer to executive MBA students in Harvard Business school.

Dick den Hertog

Professor of Operations Research, University of Amsterdam

Analytics for a Better World
This keynote will showcase the transformative potential of analytics in enabling non-governmental organizations (NGOs) to make a greater impact on the UN’s Sustainable Development Goals (SDGs). The Analytics for a Better World Institute (https://analyticsbetterworld.org/) harnesses and advances cutting-edge analytics techniques to unlock this potential. Through real-world applications, this keynote will illustrate how data-driven solutions are revolutionizing humanitarian and environmental efforts, including:
1. The optimization of the food supply chain for the World Food Programme (WFP). By leveraging advanced optimization models, WFP is now able to deliver critical food aid to millions more people.
2. An innovative optimization model for The Ocean Cleanup that strategically steers their vessels to accelerate the removal of plastic from the world’s oceans, contributing to the fight against marine pollution.
3. Innovative projects to optimize geospatial accessibility to healthcare services, such as optimizing primary healthcare facility locations in Timor-Leste, determining stroke center placements in Vietnam, planning COVID-19 test centers in Nepal, and identifying ideal water well sites in Sudan. These efforts are driven by collaborations with leading organizations such as the World Bank, World Health Organization, Amref, and the American Red Cross.
In addition to presenting these impactful projects, this keynote will touch on the novel research challenges they have sparked, some of which remain open and ripe for exploration. Critical enablers for analytics to achieve meaningful, scalable impact within the NGO sector will be discussed, setting the stage for further innovation and collaboration.
Bio

Dick den Hertog is professor of Operations Research at University of Amsterdam. His research interests cover various fields in prescriptive analytics, in particular linear and nonlinear optimization. In recent years, his main focus has been on robust optimization, and recently he started research on Optimization with Machine Learning. He is also active in applying the theory in real-life applications. In particular, he is interested in applications that contribute to a better society. He received the INFORMS Franz Edelman Award twice: in 2013 for his research on optimal flood protection, and in 2021 for his research on optimizing the food supply chain for the UN World Food Programme. He has been Visiting Professor at MIT for several years now. He is Science-to-Impact Director of the Analytics for a Better World Institute, that he co-founded in 2022.