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Anne Robinson
Anne Robinson

Anne Robinson

Creative Destruction Lab
Bio

Anne G. Robinson is a recognized supply chain strategy and analytics executive with expertise in digital transformation and operations management. She leads Robinson Insights, providing strategic advisory services to businesses on supply chain and analytics. Previously, she was Chief Strategy Officer at Kinaxis,where she drove the company’s strategic roadmap and elevated value for customers through collaboration with industry thought leaders and the identification of emerging technologies and trends. At Verizon, she led the strategic vision for global supply chain strategy, focusing on data analytics and process innovation. Robinson also held significant roles at Cisco, managing analytics and performance teams. Currently, Anne volunteers as a supply chain mentor for the Creative Destruction Lab, supporting seed-stage science and technology companies.


Unleashing the Power of Storytelling: Creating Compelling Value Propositions for Analytics and AI Success

In today’s complex business landscape, analytics initiatives (as internal projects or as startups) often struggle to communicate their value effectively. The key to success lies not just in being able to differentiate but in ensuring that stakeholders truly understand the unique benefits being offered.

This talk explores how to evaluate different perspectives, ultimately crafting value propositions into clear and compelling stories that resonate with target audiences. By leveraging storytelling techniques, identifying the most impactful angles, and emphasizing explainability, analytics leaders can create narratives that simplify complex ideas, highlight tangible benefits, and deliver meaningful engagement. We will also discuss strategies to avoid the “black box syndrome” in analytics-driven solutions, ensuring transparency and trust in the decision-making process.