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Track: Revenue Management & Pricing

Prescriptive Analytics in Retailing

Monday, April 12, 2:40-3:20pm EDT

The use of analytics has become ubiquitous in modern retailing. The growth of online retailers such as Amazon and brick-and-mortar retailers like Zara is greatly explained by their successful implementation of data-driven processes. We will present a general framework to approach business analytics initiatives in practice. We then apply the framework to several examples in the retail industry with an emphasis on controlled field experiments to measure impact.

Felipe Caro image

Felipe Caro

Felipe Caro

Professor at UCLA Anderson School of Management

Felipe Caro is Professor of Decisions, Operations, and Technology Management at the UCLA Anderson School of Management. He holds a Ph.D. in Operations Management from the Massachusetts Institute of Technology and an Industrial Engineering degree from the University of Chile. His research interests span retail operations, supply chain management, social responsibility, and natural resources, with a strong emphasis on practice and applications. He has been recognized as a Franz Edelman Laureate for his collaboration with the Spanish apparel retailer Zara. He is the founder and current faculty director of the Master of Science in Business Analytics (MSBA) at UCLA Anderson.