Skip to content


Track: Analytics Leadership

Culture Eats Analytics for Breakfast

Tuesday, April 13, 1:45-2:25pm EDT

As Peter Drucker famously pointed out culture’s appetite for strategy, it also has a taste for analytics initiatives. TerBush will discuss his experience implementing analytical solutions, some successful and some not, across multiple industries and share lessons learned about influencing culture to drive value with analytics.

Jeremy TerBush image

Jeremy TerBush

Jeremy TerBush

Data & Analytics Leader, Self-employed

Jeremy TerBush is a leader in the analytics space with 20 years of experience building solutions and leading global teams in the hospitality, retail real estate, and education industries. He has led the development and execution of corporate strategy for analytics at multiple companies. He is equally comfortable in the board room and the scrum room. TerBush has led the creation of many teams throughout his career and has a proven track record of returning value on analytics investments.

TerBush started work in analytics while in graduate school at Purdue by helping to build the school’s first web-based homework system for Trigonometry courses. After graduation he joined RCI where he held many analytical roles. He then took on leadership of the enterprise analytics team at parent company Wyndham Exchange & Rentals, and expanded successful analytics efforts from RCI to many other brands. In 2019, TerBush joined Simon Property Group in a new enterprise role focused on driving value from data in the retail real estate giant where he developed and launched a corporate data strategy. In mid-2020 he founded TerBush Analytics LLC, an independent data and analytics consulting firm. Recently TerBush joined Travel + Leisure Co. (formerly Wyndham Destinations) leading the enterprise data and analytics organization.

TerBush has a master’s degree in Mathematics from Purdue University and an MBA from the Indiana University Kelley School of Business.