{"id":185,"date":"2021-11-14T17:49:00","date_gmt":"2021-11-14T17:49:00","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/?page_id=185"},"modified":"2022-03-02T14:34:24","modified_gmt":"2022-03-02T14:34:24","slug":"machine-learning-applications-in-marketing","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/tracks\/machine-learning-applications-in-marketing\/","title":{"rendered":"Machine Learning Applications in Marketing"},"content":{"rendered":"\n
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The latest lessons in applied machine learning for cutting-edge marketing tactics and strategy<\/h3>
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In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one \u201caha!\u201d moment, at least one practical tool\/solution\/idea that they can take back to their job, and at least one concept that they want to learn more about.<\/p>\n

Presentations in this track include:<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Context-Based Dynamic Offers for Travel Products<\/a><\/h6>\n

Speaker: Michael Bentley, Sr. Director, Industry Solutions at DataPrime, Inc.<\/p> <\/div>\n<\/div>\n\n

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Associate<\/p> <\/div>\n<\/div>\n\n

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Professional<\/p> <\/div>\n<\/div>\n\n

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Executive<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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How to Innovate with Data in an Industry That Doesn\u2019t Want To: 4 Practical Insights from Wine and Spirits<\/a><\/h6>\n

Speaker:\u00a0Cathy Huyghe, Entrepreneur and Journalist at Enolytics LLC<\/span><\/p> <\/div>\n<\/div>\n\n

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Executive<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Machine Learning in Business-to-business Marketing<\/a><\/h6>\n

Speaker:\u00a0Heather Johnston, Manager, Data Science and AI at IBM Marketing<\/span><\/p> <\/div>\n<\/div>\n\n

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Professional<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Measuring Customer Similarity and Identifying Cross-Selling Products<\/a><\/h6>\n

Speaker:\u00a0Lili Zhang, Research Engineer at Hewlett Packard Enterprise<\/span><\/p> <\/div>\n<\/div>\n\n

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Associate<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n \n
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Using Published BI to Bring Together External and Internal Clients to a Collaborative View of Performance<\/a><\/h6>\n

Speaker: Damon Edmondson, Chief of Analytics at Flock Specialty Finance<\/p> <\/div>\n<\/div>\n\n

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Associate<\/p> <\/div>\n<\/div>\n\n

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Professional<\/p> <\/div>\n<\/div>\n\n

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Executive<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

The latest lessons in applied machine learning for cutting-edge marketing tactics and strategy In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one \u201caha!\u201d moment, at least one practical tool\/solution\/idea […]<\/p>\n","protected":false},"author":1001077,"featured_media":10,"parent":161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-185","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"\nMachine Learning Applications in Marketing - 2022 INFORMS Business Analytics Conference<\/title>\n<meta name=\"description\" content=\"In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/tracks\/machine-learning-applications-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning Applications in Marketing\" \/>\n<meta property=\"og:description\" content=\"In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/tracks\/machine-learning-applications-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"2022 INFORMS Business Analytics Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/INFORMSpage\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T14:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/files\/2021\/04\/2022_INFORMS_Business_Analytics_Conference_Logo_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"296\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@INFORMS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/tracks\/machine-learning-applications-in-marketing\/\",\"url\":\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/tracks\/machine-learning-applications-in-marketing\/\",\"name\":\"Machine Learning Applications in Marketing - 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It is our objective that every session attendee will walk away with at least one \u201caha!\u201d moment, at least one practical tool\/solution\/idea that they can take back to their job, and at least one concept that they want to learn more about.<\/p> <p>Presentations in this track include:<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/michael-bentley\/\">Context-Based Dynamic Offers for Travel Products<\/a><\/h6> <p>Speaker: Michael Bentley, Sr. Director, Industry Solutions at DataPrime, Inc.<\/p>\n<p>Associate<\/p>\n<p>Professional<\/p>\n<p>Executive<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/cathy-huyghe\/\">How to Innovate with Data in an Industry That Doesn\u2019t Want To: 4 Practical Insights from Wine and Spirits<\/a><\/h6> <p>Speaker:\u00a0Cathy Huyghe, Entrepreneur and Journalist at Enolytics LLC<\/p>\n<p>Executive<\/p>\n<h6><a href=\"\/wordpress\/analytics2022\/speakers\/heather-johnston\/\">Machine Learning in Business-to-business Marketing<\/a><\/h6> <p>Speaker:\u00a0Heather Johnston, Manager, Data Science and AI at IBM Marketing<\/p>\n<p>Professional<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/lili-zhang\/\">Measuring Customer Similarity and Identifying Cross-Selling Products<\/a><\/h6> <p>Speaker:\u00a0Lili Zhang, Research Engineer at Hewlett Packard Enterprise<\/p>\n<p>Associate<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/damon-edmondson\/\">Using Published BI to Bring Together External and Internal Clients to a Collaborative View of Performance<\/a><\/h6> <p>Speaker: Damon Edmondson, Chief of Analytics at Flock Specialty Finance<\/p>\n<p>Associate<\/p>\n<p>Professional<\/p>\n<p>Executive<\/p>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/users\/1001077"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":18,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":2248,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/185\/revisions\/2248"}],"up":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/media\/10"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}