{"id":2039,"date":"2022-02-25T17:30:27","date_gmt":"2022-02-25T17:30:27","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/moshe-rosenwein-copy\/"},"modified":"2022-02-25T17:38:15","modified_gmt":"2022-02-25T17:38:15","slug":"john-colias","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/john-colias\/","title":{"rendered":"John Colias"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-2039\" data-postid=\"2039\" class=\"themify_builder_content themify_builder_content-2039 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row dropPadding-bottom tb_9k6w913 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_w1tn913 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_y2eh913 image-top  track machineLearn tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"\/wordpress\/analytics2022\/files\/2022\/02\/johnColias.jpg\" title=\"John Colias\" alt=\"John Colias headshot\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    John Colias                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_gnt3914 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_le92914   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>John Colias<\/h1>\n<h5><span class=\"TextRun Highlight SCXW81150309 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81150309 BCX0\">Senior Vice President <\/span><span class=\"NormalTextRun SCXW81150309 BCX0\">at<\/span><span class=\"NormalTextRun SCXW81150309 BCX0\"> Decision Analyst<\/span><\/span><\/h5>\n<p>As a thought leader in advanced analytics, John focuses on predictive modeling, forecasting, and marketing research. As Senior Vice President with Decision Analyst, he helps his clients integrate data and modeling methods, draw valid conclusions, make better business decisions, and improve marketing effectiveness. John also teaches and conducts research as an Affiliate Assistant Professor of Business Analytics at the University of Dallas, where he is also Director of Master of Science in Business Analytics Program. His combination of academic and business interests helps analytics professionals to offer cutting-edge analytic solutions tempered by business realism. John holds a doctorate in economics from The University of Texas at Austin, with specializations in econometrics and mathematical modeling methods. He has been a frequent conference presenter of advanced modeling methods over the past 30 years. <\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"krzy913\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_krzy913 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_jrgm914 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_czk9914 level professional  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Professional<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_z1k7914 track machineLearn  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6>Track: Machine Learning<\/h6>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_xojt914   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Deliver Realistic Simulations by Incorporating Order Constraints Into ML Models<\/h2>\n<p>Machine learning models, especially deep learning models, deliver very accurate predictions of customer purchase decisions. However, when used for \u201cwhat-if\u201d simulations of price and feature changes, unrealistic outcomes may be produced. How would one improve the face validity and accuracy of simulations using machine learning models? This presentation will demonstrate a method to constrain parameters during the training process, improving the realism of simulation outcomes without sacrificing too much in the way of predictive accuracy. The listener will learn how to do \u201cwhat-if\u201d simulations with machine- and deep-learning models, incorporate constraints on layer parameters in neural networks, and deliver model insights through simulation. Examples and empirical results will be based on applying models with data from a publicly available dataset of store sales by customer.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>John Colias John Colias Senior Vice President at Decision Analyst As a thought leader in advanced analytics, John focuses on predictive modeling, forecasting, and marketing research. As Senior Vice President with Decision Analyst, he helps his clients integrate data and modeling methods, draw valid conclusions, make better business decisions, and improve marketing effectiveness. John also [&hellip;]<\/p>\n","protected":false},"author":1001094,"featured_media":1596,"parent":256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-2039","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Colias - 2022 INFORMS Business Analytics Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/john-colias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Colias\" \/>\n<meta property=\"og:description\" content=\"John Colias John Colias Senior Vice President at Decision Analyst As a thought leader in advanced analytics, John focuses on predictive modeling, forecasting, and marketing research. 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As Senior Vice President with Decision Analyst, he helps his clients integrate data and modeling methods, draw valid conclusions, make better business decisions, and improve marketing effectiveness. John also teaches and conducts research as an Affiliate Assistant Professor of Business Analytics at the University of Dallas, where he is also Director of Master of Science in Business Analytics Program. His combination of academic and business interests helps analytics professionals to offer cutting-edge analytic solutions tempered by business realism. John holds a doctorate in economics from The University of Texas at Austin, with specializations in econometrics and mathematical modeling methods. He has been a frequent conference presenter of advanced modeling methods over the past 30 years. <\/p>\n<p>Professional<\/p>\n<h6>Track: Machine Learning<\/h6>\n<h2>Deliver Realistic Simulations by Incorporating Order Constraints Into ML Models<\/h2> <p>Machine learning models, especially deep learning models, deliver very accurate predictions of customer purchase decisions. However, when used for \u201cwhat-if\u201d simulations of price and feature changes, unrealistic outcomes may be produced. How would one improve the face validity and accuracy of simulations using machine learning models? This presentation will demonstrate a method to constrain parameters during the training process, improving the realism of simulation outcomes without sacrificing too much in the way of predictive accuracy. 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Examples and empirical results will be based on applying models with data from a publicly available dataset of store sales by customer.<\/p>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/2039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/users\/1001094"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/comments?post=2039"}],"version-history":[{"count":6,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/2039\/revisions"}],"predecessor-version":[{"id":2048,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/2039\/revisions\/2048"}],"up":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/pages\/256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/wp-json\/wp\/v2\/media?parent=2039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}