{"id":783,"date":"2022-01-13T18:14:51","date_gmt":"2022-01-13T18:14:51","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/?page_id=783"},"modified":"2022-03-22T15:06:29","modified_gmt":"2022-03-22T15:06:29","slug":"natalia-summerville","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/natalia-summerville\/","title":{"rendered":"Natalia Summerville"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-783\" data-postid=\"783\" class=\"themify_builder_content themify_builder_content-783 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row dropPadding-bottom tb_8dy6218 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_sd0i218 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_tz9j218 image-top  track emerging tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/files\/2022\/01\/nataliaSummerville.jpg\" class=\"wp-post-image wp-image-696\" title=\"Natalia Summerville\" alt=\"Natalia Summerville headshot\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Natalia Summerville                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_2379219 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_vkkp219   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>Natalia Summerville<\/h1>\n<h5>Senior Manager at SAS Institute<\/h5>\n<p>Natalia leads a team of data science practitioners within the Advanced Analytics Center of Excellence, SAS Institute, where they design, develop, and implement cutting-edge Operations Research and Machine Learning Applications for a variety of industries including Health Care, Retail, Transportation and Manufacturing. Natalia holds a PhD in Operations Research from North Carolina State University and a PhD in Industrial Engineering from Tecnonologico de Monterrey. Natalia is also Adjunct Faculty at MIT, DUKE and NCSU. Natalia is deeply passionate about Data4Good movement and have been collaborating with many non-profit and mission-driven organizations to implement data analytics for social good. Natalia was part of the COVID-19 Science Advisory Board at SAS and currently is a board member within Pro-Bono Analytics committee and co-chair of Doing Good with Good OR prize committee at INFORMS.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"bvuv696\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_bvuv696 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_0u8e697 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_cvrx697 level associate  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Associate<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_nkeb697 level professional  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Professional<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_pgl2698 track emerging  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6>Track: Emerging Analytics<\/h6>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_cjbq698   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Why Should You Defer Tuning Forecasting Models<\/h2>\n<p>While many significant achievements have been made to augment forecasting methods, in practice, some advanced analytics implementations do not bring the expected value to organizations. This is mostly due to a hyperfocus on forecast accuracy and a reduced attention on the prescriptive\/actionable results required for success.<\/p>\n<p>In this talk, the presenter will challenge the archetypal focus and large efforts on tuning predictive models for forecast accuracy while highlighting the benefit of quick business value delivery.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Natalia Summerville Natalia Summerville Senior Manager at SAS Institute Natalia leads a team of data science practitioners within the Advanced Analytics Center of Excellence, SAS Institute, where they design, develop, and implement cutting-edge Operations Research and Machine Learning Applications for a variety of industries including Health Care, Retail, Transportation and Manufacturing. Natalia holds a PhD [&hellip;]<\/p>\n","protected":false},"author":1001077,"featured_media":696,"parent":256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-783","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natalia Summerville - 2022 INFORMS Business Analytics Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2022\/speakers\/natalia-summerville\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natalia Summerville\" \/>\n<meta property=\"og:description\" content=\"Natalia Summerville Natalia Summerville Senior Manager at SAS Institute Natalia leads a team of data science practitioners within the Advanced Analytics Center of Excellence, SAS Institute, where they design, develop, and implement cutting-edge Operations Research and Machine Learning Applications for a variety of industries including Health Care, Retail, Transportation and Manufacturing. 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Natalia holds a PhD in Operations Research from North Carolina State University and a PhD in Industrial Engineering from Tecnonologico de Monterrey. Natalia is also Adjunct Faculty at MIT, DUKE and NCSU. Natalia is deeply passionate about Data4Good movement and have been collaborating with many non-profit and mission-driven organizations to implement data analytics for social good. Natalia was part of the COVID-19 Science Advisory Board at SAS and currently is a board member within Pro-Bono Analytics committee and co-chair of Doing Good with Good OR prize committee at INFORMS.<\/p>\n<p>Associate<\/p>\n<p>Professional<\/p>\n<h6>Track: Emerging Analytics<\/h6>\n<h2>Why Should You Defer Tuning Forecasting Models<\/h2> <p>While many significant achievements have been made to augment forecasting methods, in practice, some advanced analytics implementations do not bring the expected value to organizations. 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