{"version":"1.0","provider_name":"2023 INFORMS Business Analytics Conference","provider_url":"https:\/\/meetings.informs.org\/wordpress\/analytics2023","author_name":"cmckay","author_url":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/author\/cmckay\/","title":"Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8tExreBySE\"><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/analytics-marketing\/\">Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/analytics-marketing\/embed\/#?secret=8tExreBySE\" width=\"600\" height=\"338\" title=\"&#8220;Marketing&#8221; &#8212; 2023 INFORMS Business Analytics Conference\" data-secret=\"8tExreBySE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/files\/2022\/10\/RGB_2023_Analytics_Logo.jpg","thumbnail_width":600,"thumbnail_height":600,"description":"Marketing has existed as a discipline and science for decades, but is still experiencing radical transformation as marketers apply advanced analytics and machine learning tools to improve their marketing tactics and strategy. In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our [&hellip;]"}