{"id":2236,"date":"2023-02-09T15:27:27","date_gmt":"2023-02-09T15:27:27","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/frank-lee-copy\/"},"modified":"2023-03-13T17:13:24","modified_gmt":"2023-03-13T17:13:24","slug":"katherine-rosback","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/katherine-rosback\/","title":{"rendered":"Katherine Rosback"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-2236\" data-postid=\"2236\" class=\"themify_builder_content themify_builder_content-2236 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row dropPadding-bottom tb_ilkm003 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_zh3f884 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_zhje344 image-top  track cloud tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"\/wordpress\/analytics2023\/files\/2023\/02\/Katherine_Rosback.jpg\" title=\"Katherine Rosback\" alt=\"Katherine Rosback headshot\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Katherine Rosback                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_rig0977 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_a32q340   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>Katherine Rosback<\/h1>\n<h1><span style=\"font-size: 23.04px; letter-spacing: -0.6912px;\">President at Katherine Rosback Enterprises<\/span><\/h1>\n<div>\n<div>Katherine Rosback has a B.S in Chemical Engineering and an M.A. in Organizational Communication, both from Purdue University. She has a background in statistics, the behavioral sciences, and is a trained facilitator in the decision sciences. She is considered a thought-leader in advanced facilitation skills and the science of questioning. Katherine specializes in helping organizations faced with complex decisions or problems through expert facilitation and asking the better question. Her facilitation experience includes helping teams facing complex, messy decisions frame their strategic question; businesses seeking to transform their operational strategies and processes; project teams wanting to better articulate their stakeholder\u2019s definition of value, and technology groups tasked with establishing a more robust portfolio management process. Clients include Fortune 100 companies in the oil and gas, pharmaceutical, airline, medical diagnostic, research, and not-for-profit industries. Katherine is the author of \u201cAsking is Better Than Telling,\u201d host of the podcast, \u201cWhat\u2019s Another Question?\u201d and conducts workshops around the globe on advanced facilitation and questioning skills.<\/div>\n<\/div>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"uik2003\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_uik2003 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_jbxb039 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_p9q3073 track cloud  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6>Track: Cloud Data<\/h6>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_t9pj437   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Building Decision-focused AI\/analytics Models By Asking Better Questions<\/h2>\n<p>The need to be decision-focused is important for AI \/ big data models to avoid analysis paralysis or to end up with a sophisticated model that is not useful for the business. Defining the problem and getting agreement on the decisions to be addressed are essential steps for creating a decision-focused analysis model. Analysts need good questions to ask at the front end and they need to be aware of what questions to avoid due to biases. This workshop will focus on the structure and sequence of questions needed to ensure a clear articulation of the business value and an aligned understanding of the problem to be solved.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Katherine Rosback Katherine Rosback President at Katherine Rosback Enterprises Kathryn Walter, CAP, is a Senior Operations Research Analyst who works on mathematical models supporting better decision making at Avista Corporation, a utilities company in Spokane, WA. She is a former optimization consultant, a former military officer, and a holder of MS and BS degrees in [&hellip;]<\/p>\n","protected":false},"author":1001094,"featured_media":2215,"parent":712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-2236","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Katherine Rosback - 2023 INFORMS Business Analytics Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/katherine-rosback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katherine Rosback\" \/>\n<meta property=\"og:description\" content=\"Katherine Rosback Katherine Rosback President at Katherine Rosback Enterprises Kathryn Walter, CAP, is a Senior Operations Research Analyst who works on mathematical models supporting better decision making at Avista Corporation, a utilities company in Spokane, WA. 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She has a background in statistics, the behavioral sciences, and is a trained facilitator in the decision sciences. She is considered a thought-leader in advanced facilitation skills and the science of questioning. Katherine specializes in helping organizations faced with complex decisions or problems through expert facilitation and asking the better question. Her facilitation experience includes helping teams facing complex, messy decisions frame their strategic question; businesses seeking to transform their operational strategies and processes; project teams wanting to better articulate their stakeholder\u2019s definition of value, and technology groups tasked with establishing a more robust portfolio management process. Clients include Fortune 100 companies in the oil and gas, pharmaceutical, airline, medical diagnostic, research, and not-for-profit industries. Katherine is the author of \u201cAsking is Better Than Telling,\u201d host of the podcast, \u201cWhat\u2019s Another Question?\u201d and conducts workshops around the globe on advanced facilitation and questioning skills.\n<h6>Track: Cloud Data<\/h6>\n<h2>Building Decision-focused AI\/analytics Models By Asking Better Questions<\/h2> <p>The need to be decision-focused is important for AI \/ big data models to avoid analysis paralysis or to end up with a sophisticated model that is not useful for the business. Defining the problem and getting agreement on the decisions to be addressed are essential steps for creating a decision-focused analysis model. Analysts need good questions to ask at the front end and they need to be aware of what questions to avoid due to biases. This workshop will focus on the structure and sequence of questions needed to ensure a clear articulation of the business value and an aligned understanding of the problem to be solved.<\/p>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/pages\/2236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/users\/1001094"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":9,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/pages\/2236\/revisions"}],"predecessor-version":[{"id":3628,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/pages\/2236\/revisions\/3628"}],"up":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/pages\/712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/media\/2215"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/wp-json\/wp\/v2\/media?parent=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}