{"id":863,"date":"2023-01-18T14:30:25","date_gmt":"2023-01-18T14:30:25","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/accounting-financial-services-copy\/"},"modified":"2023-03-02T16:37:37","modified_gmt":"2023-03-02T16:37:37","slug":"behavioral-analytics","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/behavioral-analytics\/","title":{"rendered":"Behavioral Analytics"},"content":{"rendered":"<p><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-863\" data-postid=\"863\" class=\"themify_builder_content themify_builder_content-863 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_peev158 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_ugr2159 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_rlhm988   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Companies universally are interested in how to better attract, engage, and retain their customers. However, until the explosion in e-commerce and digital platforms, there were significant limitations in the kind of analysis that was possible. With modern tools we often have tens, hundreds (or more) data points related to a single customer journey as consumers navigate apps and websites. Given this wealth of data, Behavioral analytics is focused on understanding how to drive consumer behavior. In addition, there are novel applications in this field as part of the ongoing battle between privacy and personalization.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ma7w158 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_uaat162 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_xvey163 executive  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/taher-jamshidi\/\">Analytics Aphorisms or How You Should Go About Positioning Yourself for the Next Decade of Analytics Consulting<\/a><\/h6>\n<p>Speaker: Taher Jamshidi, Senior Manager at EY<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_4t3f163 level executive repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Executive<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_06rr582 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_ytni582 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_sgoo583 executive  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/walt-degrange\/\">How to Produce Compelling Analytics That Makes an Impact<\/a><\/h6>\n<p>Speaker: Walt Degrange, Director of Analytics Capabilities at CANA<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_bh6r390 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_4x23390 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_mooc390 executive  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/brett-talbot\/\">Leveraging AI-Powered Asynchronous Video Assessments in Behavioral Healthcare<\/a><\/h6>\n<p>Speaker: Brett Talbot, Co-founder at Videra<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_txem390 level executive repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Executive<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_fuyh93 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_b8wu94 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_seaj94 executive  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/yong-zheng\/\">Multi-Criteria Ranking for Recommender Systems<\/a><\/h6>\n<p>Speaker: Yong Zheng, Assistant Professor at Illinois Institute of Technology<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_hf2b314 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_8cv2314 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_9bo5314 executive  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/scott-zoldi\/\">Responsible AI: Maturity in AI Development<\/a><\/h6>\n<p>Speaker: Scott Zoldi, Chief Analytics Officer at FICO<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Companies universally are interested in how to better attract, engage, and retain their customers. However, until the explosion in e-commerce and digital platforms, there were significant limitations in the kind of analysis that was possible. With modern tools we often have tens, hundreds (or more) data points related to a single customer journey as consumers [&hellip;]<\/p>\n","protected":false},"author":1001094,"featured_media":153,"parent":396,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-863","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behavioral Analytics - 2023 INFORMS Business Analytics Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/behavioral-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioral Analytics\" \/>\n<meta property=\"og:description\" content=\"Companies universally are interested in how to better attract, engage, and retain their customers. 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However, until the explosion in e-commerce and digital platforms, there were significant limitations in the kind of analysis that was possible. With modern tools we often have tens, hundreds (or more) data points related to a single customer journey as consumers navigate apps and websites. Given this wealth of data, Behavioral analytics is focused on understanding how to drive consumer behavior. 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