{"id":930,"date":"2023-01-18T15:54:31","date_gmt":"2023-01-18T15:54:31","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/manufacturing-copy\/"},"modified":"2023-03-08T16:19:05","modified_gmt":"2023-03-08T16:19:05","slug":"analytics-marketing","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/analytics-marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

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Marketing has existed as a discipline and science for decades, but is still experiencing radical transformation as marketers apply advanced analytics and machine learning tools to improve their marketing tactics and strategy. In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one \u201caha!\u201d moment, at least one practical tool\/solution\/idea that they can take back to their job, and at least one concept that they want to learn more about.\u00a0<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Data Foundation for Personalized Email Communication<\/a><\/h6>\n

Speaker: Ankit Gupta, Sr. Data Scientist at Nike<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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The Environmental Impact of Online Retailers’ Distribution Centers<\/a><\/h6>\n

Speaker: Malika Korganbekova, PhD Student at Kellogg, Northwestern University<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Modeling Markets as They Are: How to Build Market Intelligence Data Models that Drive Impact<\/a><\/h6>\n

Speaker: Max Hill, Data Scientist at Intel<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Personal Privacy for Marketing Analytics Post Web 3.0<\/a><\/h6>\n

Speaker: Daniel Rice, Associate Professor of Practice at Babson College<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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We Can Stop Saying \u201cBlack Box\u201d Now: Extracting Clear, Actionable Insights from High-Dimensional Machine Learning Models<\/a><\/h6>\n

Speaker: Matthew Baucum, Asst. Prof. of Business Analytics at Florida State University College of Business<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing has existed as a discipline and science for decades, but is still experiencing radical transformation as marketers apply advanced analytics and machine learning tools to improve their marketing tactics and strategy. In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our […]<\/p>\n","protected":false},"author":1001094,"featured_media":153,"parent":396,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-930","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"\nMarketing - 2023 INFORMS Business Analytics Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/tracks\/analytics-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing has existed as a discipline and science for decades, but is still experiencing radical transformation as marketers apply advanced analytics and machine learning tools to improve their marketing tactics and strategy. 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In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one \u201caha!\u201d moment, at least one practical tool\/solution\/idea that they can take back to their job, and at least one concept that they want to learn more about.\u00a0<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/ankit-gupta\/\">Data Foundation for Personalized Email Communication<\/a><\/h6> <p>Speaker: Ankit Gupta, Sr. Data Scientist at Nike<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/malika-korganbekova\/\">The Environmental Impact of Online Retailers' Distribution Centers<\/a><\/h6> <p>Speaker: Malika Korganbekova, PhD Student at Kellogg, Northwestern University<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/max-hill\/\">Modeling Markets as They Are: How to Build Market Intelligence Data Models that Drive Impact<\/a><\/h6> <p>Speaker: Max Hill, Data Scientist at Intel<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/daniel-rice\/\">Personal Privacy for Marketing Analytics Post Web 3.0<\/a><\/h6> <p>Speaker: Daniel Rice, Associate Professor of Practice at Babson College<\/p>\n<h6><a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2023\/speakers\/matthew-baucum\/\">We Can Stop Saying \u201cBlack Box\u201d Now: Extracting Clear, Actionable Insights from High-Dimensional Machine Learning Models<\/a><\/h6> <p>Speaker: Matthew Baucum, Asst. 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