{"id":4504,"date":"2024-01-25T15:04:56","date_gmt":"2024-01-25T15:04:56","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/?page_id=4504"},"modified":"2024-02-26T21:06:14","modified_gmt":"2024-02-26T21:06:14","slug":"neil-nanisetty","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/speakers\/neil-nanisetty\/","title":{"rendered":"Neil Nanisetty"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-4504\" data-postid=\"4504\" class=\"themify_builder_content themify_builder_content-4504 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row dropPadding-bottom tb_0l52602 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_0ygc603 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_esex603 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/files\/2024\/01\/Neil_Nanisetty.jpg\" class=\"wp-post-image wp-image-4404\" title=\"Neil Nanisetty\" alt=\"Neil Nanisetty headshot\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/files\/2024\/01\/Neil_Nanisetty.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/analytics2024\/files\/2024\/01\/Neil_Nanisetty-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Neil Nanisetty                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_g2w3604 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_t7c7604   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>Neil Nanisetty<\/h1>\n<h5>Data Science Manager at MarketBridge<\/h5>\n<div>In addition to the talk below, Neil Nanisetty will also be a panelist in the <a href=\"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/speakers\/advanced-analytics-professional-workshop\/\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"622fa93bb0ebf976bd76e19a\">Advanced Analytics Professional Workshop<\/a> on Sunday, April 14, 5-6pm<\/div>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_2209108 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion  glossy tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-2209108-0\" class=\"tb_title_accordion\" aria-controls=\"acc-2209108-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-ti-plus\" aria-hidden=\"true\"><use href=\"#tf-ti-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-ti-minus\" aria-hidden=\"true\"><use href=\"#tf-ti-minus\"><\/use><\/svg><\/i>                    <span class=\"accordion-title-wrap\">Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-2209108-0-content\" data-id=\"acc-2209108-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p>Neil Nanisetty is currently a lead data scientist leveraging his mathematical foundations, advanced technical skill set, business acumen and subject matter expertise to solve key marketing science analytics projects. He has experience in supporting product marketing at Electrolux Major Appliances and customer marketing at Universal Orlando Resort. Neil\u2019s educational background includes a BS in Applied Mathematics from Worcester Polytechnic Institute, MS in Applied Statistics from Bowling Green State University and an MBA from University of Florida. In his free time, he is an avid international traveler, visiting many countries around the world.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"u6fe602\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_u6fe602 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_84q1605 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_k572608 track  \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h6>Track: Business Administration<\/h6>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_xwmz608   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Leveraging Data Science Techniques for Marketing Science Applications<\/h2>\n<p>Data Science is currently being used to answer a variety of marketing and sales questions from executives and senior leadership in many different industries. For this presentation, I will share my experience in using data science techniques to answer and support some key marketing initiatives. I will give a general overview in how we used models to support website A\/B testing, customer segmentation, survey design, propensity to buy\/engage, Multi &#8211; Touch attribution, forecasting and media mix modeling.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Neil Nanisetty Data Science Manager at MarketBridge In addition to the talk below, Neil Nanisetty will also be a panelist in the Advanced Analytics Professional Workshop on Sunday, April 14, 5-6pm<\/p>\n","protected":false},"author":1001094,"featured_media":0,"parent":712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4504","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - 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He has experience in supporting product marketing at Electrolux Major Appliances and customer marketing at Universal Orlando Resort. Neil\u2019s educational background includes a BS in Applied Mathematics from Worcester Polytechnic Institute, MS in Applied Statistics from Bowling Green State University and an MBA from University of Florida. In his free time, he is an avid international traveler, visiting many countries around the world.<\/p><\/li><\/ul>\n<h6>Track: Business Administration<\/h6>\n<h2>Leveraging Data Science Techniques for Marketing Science Applications<\/h2> <p>Data Science is currently being used to answer a variety of marketing and sales questions from executives and senior leadership in many different industries. For this presentation, I will share my experience in using data science techniques to answer and support some key marketing initiatives. I will give a general overview in how we used models to support website A\/B testing, customer segmentation, survey design, propensity to buy\/engage, Multi - Touch attribution, forecasting and media mix modeling.<\/p>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/pages\/4504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/users\/1001094"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/comments?post=4504"}],"version-history":[{"count":11,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/pages\/4504\/revisions"}],"predecessor-version":[{"id":5515,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/pages\/4504\/revisions\/5515"}],"up":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/pages\/712"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/analytics2024\/wp-json\/wp\/v2\/media?parent=4504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}