{"id":244,"date":"2022-11-18T21:56:55","date_gmt":"2022-11-18T21:56:55","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2019\/?page_id=244"},"modified":"2022-11-18T22:24:20","modified_gmt":"2022-11-18T22:24:20","slug":"confirmed-speakers","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/confirmed-speakers\/","title":{"rendered":"Speakers &#038; Presentations"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-244\" data-postid=\"244\" class=\"themify_builder_content themify_builder_content-244 themify_builder tf_clear\">\n                    <div  data-anchor=\"thompson\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-thompson tb_y2he540 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_l478542 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_kp4r772 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson.jpg\" class=\"wp-post-image wp-image-1208\" title=\"John K. Thompson\" alt=\"John Thompson Keynote at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    John K. Thompson                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Author, Data for All        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_7yr6237 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_awf4953   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span style=\"font-weight: normal;\">Keynote Speaker &#8211; Thursday, December 1<\/span><\/h2>\n<h4><strong>Analytics Teams: How to Design, Build, Manage and Grow a World Class Analytics Organization<\/strong><\/h4>\n<p>Analytics teams are not like other teams. They are not software development teams. They are not data engineering teams. They are not project management or outsourcing management teams. Analytics teams need to be designed for creativity, innovation, failure\/learning, invention, and to drive change. Analytics teams are more akin to a collective of artists than a software development team. We will talk about all these aspects of analytics teams and more.<\/p>\n<p>Attendees will learn:<\/p>\n<ul>\n<li>How to architect an analytics team, 3 options<\/li>\n<li>How to ensure value delivery, and<\/li>\n<li>How to evolve an analytics team over time<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_amlg498 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-amlg498-0\" class=\"tb_title_accordion\" aria-controls=\"acc-amlg498-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ John K. Thompson Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-amlg498-0-content\" data-id=\"acc-amlg498-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>John K. Thompson<\/strong>\u00a0is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI).<\/p>\n<p>John has been responsible for the global advanced analytics and AI function at a leading biopharmaceutical company where he led a team that developed and deployed over 25 analytical applications in three years. John was an Executive Partner at Gartner, where he was management consultant to market leading companies in the areas of digital transformation, data monetization and advanced analytics. Before Gartner, John was responsible for the advanced analytics business unit of the Dell Software Group.<\/p>\n<p>John\u2019s new book \u2013\u00a0<a href=\"https:\/\/www.manning.com\/books\/data-for-all\" data-feathr-click-track=\"true\">Data for All<\/a>, will be published in the Fall of 2022. Written for the general public, the book is an outline of how the world of data works today and how it will work in the near future. Described as a \u201cRevolutionary Manifesto for Data\u201d, the book instructs people in how to protect and manage their data and the data of their loved ones. Data for All communicates how to do this in applied and practical terms.<\/p>\n<p>John is the author of the bestselling book \u2013 Building Analytics Teams: Leveraging analytics and artificial intelligence for business improvement. The book was published in June 2020 and outlines how to hire and manage high performance advanced analytics teams. The book outlines how to engage with executives and senior managers. How to select and undertake analytics projects that change and improve how a business operates.<\/p>\n<p>John is co-author of the bestselling book \u2013 Analytics: How to win with Intelligence, which debuted on Amazon as the #1 new book in Analytics in 2017.\u00a0 Analytics is a book that guides non-technical executives through the journey of creating an analytics function, funding initiatives, and driving change in business operations through data and applied analytical applications.<\/p>\n<p>Mr. Thompson\u2019s technology expertise includes all aspects of advanced analytics and information management including \u2013 descriptive, predictive and prescriptive analytics, artificial intelligence, analytical applications, deep learning, cognitive computing, big data, simulation, optimization, synthetic data, and high-performance computing.<\/p>\n<p>One of John\u2019s primary areas of focus and interest has been to create innovative technologies to increase the value derived by organizations around the world.<\/p>\n<p>John has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run sales, marketing, consulting, support, and product development organizations.<\/p>\n<p>He is a technology leader with expertise and experience spanning all operational areas with a focus on strategy, product innovation, growth and efficient execution.<\/p>\n<p>Thompson holds a Bachelor of Science degree in Computer Science from Ferris State University and a MBA in Marketing from DePaul University.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"malthouse\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-malthouse tb_spks879 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_x8w6880 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_873v931 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago.jpg\" class=\"wp-post-image wp-image-1239\" title=\"Edward Malthouse\" alt=\"Edward Malthouse Keynote INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Edward Malthouse                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Professor<br \/> \nIntegrated Marketing Communications and Industrial Engineering and Management Science<br \/> \nNorthwestern University <br \/> \n\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_oc4u851 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_3dp4390   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span style=\"font-weight: normal;\">Keynote Speaker &#8211; Friday, December 2<\/span><\/h2>\n<h4><strong>Saving Local News With Big Data, Lifetime Value Models and Causal Inference<\/strong><\/h4>\n<p class=\"elementtoproof\" style=\"background: white;\"><span class=\"contentpasted0\"><span style=\"color: #242424;\">We have worked with Google, Mather Economics and midwestern news organizations to develop the Subscriber Engagement Index (SEI) system that helps news organizations find sustainable revenue models. SEI implements reporting, segmentation, churn, and lifetime value forecasting and optimization models using clickstream and payment data from publishers. Causal inference approaches and communication theories allow for us to imagine and prescribe new touch points to create value for readers and improve subscriber retention.<\/span><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_446v932 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-446v932-0\" class=\"tb_title_accordion\" aria-controls=\"acc-446v932-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Edward C. Malthouse Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-446v932-0-content\" data-id=\"acc-446v932-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><span style=\"font-weight: 400;\"><strong>Edward C. Malthouse<\/strong> is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing. He was the co-editor of the <em>Journal of Interactive Marketing<\/em> between 2005-2011, and was a senior research scholar at Northwestern\u2019s Media Management Center. \u00a0His research interests center on customer engagement and experiences; digital, social, and mobile media; big data; customer relationship management and lifetime value models; predictive analytics; recommendation systems, unsupervised learning; and integrated marketing communications. He received Northwestern University\u2019s Walter Award for Research Excellence in 2009 and has won many best-paper awards from different academic journals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He earned his PhD in 1995 in statistics focusing on neural networks and machine learning from Northwestern University and completed a post doc at the Kellogg marketing department. He has a masters degree in operational research from the University of Southampton and a bachelor\u2019s degree in mathematics and economics from Augustana College.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He is an expert in applied statistics, market research, and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br \/><\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"clifton\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-clifton tb_q26g407 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_sluf409 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_fptl410 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"405\" height=\"405\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton.jpg\" class=\"wp-post-image wp-image-1213\" title=\"Rhiannon Clifton\" alt=\"Rhiannon Clifton Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton.jpg 405w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton-150x150.jpg 150w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Rhiannon Clifton                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Senior Director of Integration<br \/> SHIELD Illinois\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_d1ie615 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak.jpg\" class=\"wp-post-image wp-image-1215\" title=\"Len Musielak\" alt=\"Len Musielak Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Len Musielak                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Senior Director of SHIELD Operations<br \/> SHIELD Illinois        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_mt0v411 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_jaw2411   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><strong>Best Practices When There are No Practices: What To Do When the Data Doesn\u2019t Exist<\/strong><\/h4>\n<p>We live in a data driven world. We were taught, and have taught, that the best business decisions are based on data. What happens when there is no data? When you are doing something that has never been done before? When you need to make decisions in line with an organism the world didn\u2019t even knew existed the year before? SHIELD Illinois operations leaders Rhiannon Clifton and Len Musielak tell the informative, inspiring and entertaining story of how a small group from the University of Illinois rolled out testing to 1,700 sites in three months in 2022.<\/p>\n<p>Attendees will learn:<\/p>\n<ul>\n<li>\n<p>Be creative: even when you don&#8217;t think you have data, data exists and can be useful<\/p>\n<\/li>\n<li>\n<p>Continually check your assumptions as your data grows<\/p>\n<\/li>\n<li>\n<p>Rethink your assumptions and look for new ways to model<\/p>\n<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_mfyo40 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-mfyo40-0\" class=\"tb_title_accordion\" aria-controls=\"acc-mfyo40-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Rhiannon Clifton Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-mfyo40-0-content\" data-id=\"acc-mfyo40-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Rhiannon Clifton<\/strong> is a solutions-driven leader with repeated success leveraging talent in operations, communication, analysis and team leadership. She is currently the Senior Director of Integration at SHIELD Illinois where she oversees Field Operations, Relationship Management, and Customer Success and serves as chief of staff for the SHIELD Illinois organization. Prior to joining SHIELD, Rhiannon was Director of External Research Partnerships and Business Development for Futurewei Technologies, Inc. where she managed a portfolio of over 35 research partnerships and projects. She also spent over ten years at the University of Illinois at Urbana-Champaign leading units in the Colleges of Engineering and Media. There, she developed programs and partnerships in entrepreneurship, media, and business and taught in these disciplines as well. Rhiannon earned her BS degree in Advertising from the University of Illinois and her MBA with a concentration in International Business from Salem University. She lives in Savoy, IL with her husband, three teens and two dogs.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module accordion -->\n<div  class=\"module module-accordion tb_6cqy157 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-6cqy157-0\" class=\"tb_title_accordion\" aria-controls=\"acc-6cqy157-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Len Musielak Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-6cqy157-0-content\" data-id=\"acc-6cqy157-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Len Musielak<\/strong> is the Senior Director of SHIELD Operations at SHIELD Illinois where he oversees Technology and Support Services, Logistics and Supply Chain, and Laboratory Operations. He has experience leading operations, process redesign, and compliance technology development and integration for financial services firms, healthcare payors, and public utilities as well as engineering project management\/governance for financial technology (FinTech) firms. Len has led consulting projects ranging from process improvement for law firms to the development of a global channel management scoring system for a multinational medical technology. Volunteering via Coursera for the Wharton School, he taught tens of thousands of students across the globe the fundamental concepts of operations management. In his free time, he is a member of the Chicago Marathon Start Line Operations team. Len is a former member of the Chicago Board Options Exchange; received his bachelor\u2019s degree from DePaul University; and earned a Master of Business Administration degree in Management, Leadership, and Innovation from the University of Illinois Urbana-Champaign\u2019s Executive MBA program in Chicago.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"mitchell-guthrie\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-mitchell-guthrie tb_bki9257 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_lmfj257 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_b6tj258 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago.jpg\" class=\"wp-post-image wp-image-1265\" title=\"Polly Mitchell-Guthrie\" alt=\"Polly Mitchell-Guthrie Speaker INFORMS Regional Analytics Conference\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Polly Mitchell-Guthrie                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            VP of Industry Outreach and Thought Leadership<br \/>Kinaxis<br \/>\n\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_kpwz258 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_vvl5258   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><strong>How More Useful Forecasts Can Improve Supply Chains<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If supply chains had perfect information, perfect forecasts would allow us to make exactly the right amount to balance demand and supply. But forecasts are not perfect predictions of the future, and never will be. George Box was right when he said \u201cAll models are wrong but some are useful,&#8221; so what does it take to make a forecasting model useful? Wrong&#8221; forecasts are rarely about the math and more often about information failures before and after the model is built. This talk will explain how intelligent agility can mitigate these tradeoffs, even in the face of the tremendous disruptions we&#8217;ve seen.<\/span><\/p>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_e62g192 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-e62g192-0\" class=\"tb_title_accordion\" aria-controls=\"acc-e62g192-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Polly Mitchell-Guthrie Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-e62g192-0-content\" data-id=\"acc-e62g192-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Polly Mitchell-Guthrie<\/strong> is the VP of Industry Outreach and Thought Leadership at Kinaxis, the recognized leader in digital supply chain management for concurrent planning. Prior to joining Kinaxis, she was the Director of Analytical Consulting Services within Enterprise Analytics and Data Sciences at the University of North Carolina Health Care System. Previously she was Senior Manager of the Advanced Analytics Customer Liaison Group at analytics powerhouse SAS, where her team served as a bridge between R&amp;D and external customers and internal SAS divisions. Before that she was Director of the SAS Global Academic Program, leading SAS\u2019 outreach to colleges and universities worldwide to incorporate SAS into their teaching. Polly began her career at SAS in Strategic Investments and later served in Alliances, after working in the nonprofit sector in philanthropy and social services.<\/p>\n<p>She has an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, where she also received her BA in Political Science as a Morehead Scholar. Polly is a member of the Foresight Advisory Board for the International Institute of Forecasters, was a co-founder of the third chapter of Women in Machine Learning and Data Science (now 100 chapters on 6 continents) and has been very active with INFORMS (the leading association for professionals in analytic and operations research), where she was a founding member and Chair of the Analytics Certification Board and Secretary of the Analytics Society.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"cokins\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-cokins tb_nrzx998 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_61ph999 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_ex6m999 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins.jpg\" class=\"wp-post-image wp-image-1220\" title=\"Gary Cokins\" alt=\"Gary Cokins Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Gary Cokins                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Analytics-Based Performance Management LLC        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_ihb00 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_c3000   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Analytics-Based Enterprise Performance Management (EPM)<\/strong><\/h3>\n<p>Many organizations are far from where they want and need to be with improving their performance. They apply intuition, rather than fact-based data and <strong>analytics<\/strong>, when making decisions. Enterprise performance management (EPM) is now viewed as the seamless integration of managerial methods such as strategy execution with a strategy map and its companion balanced scorecard (KPIs) and operational dashboards (PIs); enterprise risk management (ERM); capacity-sensitive driver-based budgets and rolling financial forecasts; product\/service\/channel\/customer profitability analysis (using activity-based costing [ABC] principles); supply chain management; lean and Six Sigma quality management for operational improvement; and resource capacity spending planning. Each method should be embedded with <strong>business analytics<\/strong> of all flavors, such as correlation, segmentation, regression, and clustering analysis; and especially predictive analytics as a bridge to prescriptive analytics to yield the best (ideally optimal) decisions. This presentation will describe how to complete the full vision of analytics-based enterprise performance management.<\/p>\n<p>This presentation will cover:<\/p>\n<ul>\n<li>Why <strong>business analytics<\/strong>, with emphasis on predictive analytics and pro-active decision making, is becoming a competitive advantage differentiator and an enabler for trade-off analysis.<\/li>\n<li>How strategy maps and their companion balanced scorecards communicate strategic objectives with target-setting to help cross-functional employee teams align their behavior to the strategy and better collaborate.<\/li>\n<li>Why measures of channel and customer profitability and customer value are now superseding profit and service-line measures \u2013 and shifting from product to customer-focused organizations including future potential value \u2013 <em>customer lifetime value<\/em>.<\/li>\n<li>How activity-based cost management (ABC\/M) provides not only accurately traced calculated costs (relative to arbitrary broad-averaged cost allocations), but more importantly provides cost transparency back to the work processes and consumed resources, and to what drivers cause work activities.<\/li>\n<li>Reforming the broken annual budgeting process with performance based budgeting that links strategy to operations and is process volume sensitive rather than simply incremental at each cost center.<\/li>\n<li>How EPM\/CPM also applies to public sector government to understand their \u201coutput costs\u201d and better serve citizens.<\/li>\n<li>How all levels of management can quickly see and assess how they are doing on what is important \u2013 typically with only a maximum of three key performance indicators (KPIs).<\/li>\n<li>How to integrate performance measurement scorecards and ABC\/M data with:<\/li>\n<li>Strategy formulation.<\/li>\n<li>Process-based thinking and operational productivity improvement.<\/li>\n<li>Channel\/customer profitability and value analysis and CRM.<\/li>\n<li>Supply chain management.<\/li>\n<li>Quality and lean management (Six Sigma, cost of quality).<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_l84u265 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-l84u265-0\" class=\"tb_title_accordion\" aria-controls=\"acc-l84u265-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Gary Cokins Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-l84u265-0-content\" data-id=\"acc-l84u265-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Gary Cokins<\/strong>\u00a0is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at <a href=\"http:\/\/www.garycokins.com\">www.garycokins.com<\/a>. Gary was raised in Chicago.<\/p>\n<p>Gary received a BS degree with honors in industrial engineering and operations research from Cornell University in 1971. He received his MBA from Northwestern University\u2019s Kellogg School of Management in 1974.<\/p>\n<p>Gary began his career as a strategic planner with FMC\u2019s Link-Belt Division and then served as Financial Controller and Operations Manager. In 1981 Gary began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. 1992 Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until recently Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. His two most recent books are <a href=\"https:\/\/www.amazon.com\/Performance-Management-Finding-Missing-Intelligence\/dp\/0471576905\">Performance Management: Finding the Missing Pieces to Close the Intelligence Gap<\/a> and <a href=\"https:\/\/www.amazon.com\/Performance-Management-Integrating-Execution-Methodologies\/dp\/0470449985\/ref=sr_1_1?crid=2V29J6GRF5NDN&amp;keywords=Performance+Management%3A+Integrating+Strategy+Execution%2C+Methodologies%2C+Risk%2C+and+Analytics&amp;qid=1665071661&amp;qu=eyJxc2MiOiIwLjg5IiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=performance+management+integrating+strategy+execution%2C+methodologies%2C+risk%2C+and+analytics%2Cstripbooks%2C70&amp;sr=1-1\">Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics<\/a>. His most recent book co-authored with Larry Maisel is <a href=\"https:\/\/www.amazon.com\/Predictive-Business-Analytics-Capabilities-Performance\/dp\/1118175565\/ref=sr_1_6?crid=3UIA9CQ2TJXKV&amp;keywords=Predictive+Business+Analytics&amp;qid=1665071698&amp;qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=predictive+business+analytics%2Cstripbooks%2C53&amp;sr=1-6\">Predictive Business Analytics<\/a>. Mr. Cokins can be contacted at <a href=\"mailto:gcokins@garycokins.com\">gcokins@garycokins.com<\/a> or on LinkedIn at <a href=\"http:\/\/www.linkedin.com\/pub\/gary-cokins\/0\/15a\/949\">http:\/\/www.linkedin.com\/pub\/gary-cokins\/0\/15a\/949<\/a>.<\/p>\n<p>She has an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, where she also received her BA in Political Science as a Morehead Scholar. Polly is a member of the Foresight Advisory Board for the International Institute of Forecasters, was a co-founder of the third chapter of Women in Machine Learning and Data Science (now 100 chapters on 6 continents) and has been very active with INFORMS (the leading association for professionals in analytic and operations research), where she was a founding member and Chair of the Analytics Certification Board and Secretary of the Analytics Society.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"panel\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-panel tb_8dyo418 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_na4s420 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_dglc804 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker.png\" class=\"wp-post-image wp-image-1711\" title=\"Melanie Shanks\" alt=\"Melanie Shanks INFORMS Regional Analytics Speaker\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker.png 375w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker-150x150.png 150w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Melanie Shanks                            <\/h3>\n                    <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_4uj0969 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago.jpg\" class=\"wp-post-image wp-image-1569\" title=\"Morgan Templar\" alt=\"Morgan Templar INFORMS Regional Analytics Chicago Speaker\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Morgan Templar                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Data Evangelist\n\n\n\n<br \/>        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_qfz9790 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago.jpg\" class=\"wp-post-image wp-image-1289\" title=\"Beverly Wright, CAP\" alt=\"Beverly Wright Panelist INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Beverly Wright, CAP                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Head &#8211; Data Science Solutions<br \/>Burtch Works\n\n\n<br \/>        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_olhg155 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_ycho330   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3><span style=\"font-weight: normal;\"><strong>Panel Discussion &#8211; Analytics for Social Good<\/strong><\/span><\/h3>\n<p>Join our panelists in a discussion on how analytics and operations research experts can contribute to society via pro-bono and social good efforts. Learn about our panelist\u2019s personal experiences and ways for you to use your skills and knowledge to change the world for the better!<\/p>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_5d7d955 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-5d7d955-0\" class=\"tb_title_accordion\" aria-controls=\"acc-5d7d955-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Melanie Shanks Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-5d7d955-0-content\" data-id=\"acc-5d7d955-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><span style=\"font-weight: 400;\"><strong>Melanie Shanks<\/strong> is an experienced data science and analytics executive leader working with the C-suite to align their data strategy with their business objectives and deploy the latest technologies. With over 30 years of experience in consulting and industry positions in the Insurance, Financial Services, and Healthcare industries, Melanie has led multi-million-dollar data initiatives delivering innovative and transformative solutions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most recently, Melanie served as the Vice President of Data and Analytics at Trustmark, an $800 million insurance company. She built a Data and Analytics Center of Excellence, providing data science, analytics, and data governance expertise to the four lines of business. Working closely with the C-suite, her team provided strategic insights to improve customer retention and increase revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Melanie led many initiatives during her time in the pharmaceutical industry, including delivering a competitive advantage with a proprietary prescription data pipeline for a new blockbuster oncology product. This included new data sources and processes for data governance and data engineering. She worked in the Financial Services industry and implemented new analytics technologies, which empowered a community of over 800 analysts to share insights faster and more broadly. She delivered the first customer-facing analytics solutions at GE Capital using agile methodologies. Melanie has dedicated time volunteering with Girls Who Code and Techgirlz, whose missions are to encourage more young women to pursue careers in data and technology.<\/span><\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module accordion -->\n<div  class=\"module module-accordion tb_0721485 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-0721485-0\" class=\"tb_title_accordion\" aria-controls=\"acc-0721485-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Morgan Templar Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-0721485-0-content\" data-id=\"acc-0721485-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><span style=\"font-weight: 400;\"><strong>Morgan Templar<\/strong> is a well known data evangelist and data management professional. She has 15+ years working with healthcare data leading companies through large-scale transformations. She is passionate about data-driven decisions and the value of good data. She has written two best-selling books on data governance and data culture &#8211; &#8220;<a href=\"https:\/\/www.amazon.com\/Get-Governed-Building-Governance-Programs\/dp\/069295175X\">Get Governed, Building World Class Data Governance Programs<\/a>&#8221; and &#8220;<a href=\"https:\/\/www.amazon.com\/Culture-Governance-Morgan-Templar\/dp\/0692185100\/ref=sr_1_1?crid=3CYJ35I2K83M9&amp;keywords=A+Culture+of+Governance&amp;qid=1666896964&amp;qu=eyJxc2MiOiIwLjAyIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=a+culture+of+governance%2Cstripbooks%2C90&amp;sr=1-1\">A Culture of Governance<\/a>.&#8221;<\/span><\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module accordion -->\n<div  class=\"module module-accordion tb_vegp296 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   tb_default_color\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-vegp296-0\" class=\"tb_title_accordion\" aria-controls=\"acc-vegp296-0-content\" aria-expanded=\"false\">\n                                                            <span class=\"accordion-title-wrap\">+ Beverly Wright Bio<\/span>                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-vegp296-0-content\" data-id=\"acc-vegp296-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Dr. Beverly Wright, CAP <\/strong>has over 30 years leading and delivering data science and analytics solutions through corporate, consulting, and academic experiences. She has served as executive, leader, and advisor of data science and analytics teams to help provide solutions for solving complex business problems.\u00a0<\/p>\n<p>As Head of Data Science Solutions for Burtch Works, Beverly provides guidance to a variety of businesses and non-profit organizations to frame and solve critical issues using modeling and advanced analytics resources.<\/p>\n<p>She also provides executive training for high-level professionals through her role as Director of Data Science at University of Georgia.\u00a0<\/p>\n<p>Beverly gives back to her community through operating a nonprofit through Technology Association of Georgia called TAG Data Science &amp; Analytics \u2013 FOR GOOD Initiative, where she leveraging volunteers, data, tools, and other resources to tackle community challenges.\u00a0<\/p>\n<p>She also serves as Chair for TAG Data Science &amp; Analytics, Chair for INFORMS Analytics Society, Past Chair, INFORMS Analytics Certification Board, Board Member at Georgia Institute of Technology\u2019s Master of Science in Analytics program, Board member at Miami Dade College \u2013 AI Program, and podcast host for TAG Data Talk.<\/p>\n<p>Beverly earned a Certified Analytics Professional (CAP<sup>\u00ae<\/sup>) and possesses a PhD in marketing science, MS in analytical methods, and BBA in decision sciences.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"awards\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-awards tb_st3v93 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_iq5t94 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_jiks94 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2021\/files\/2021\/07\/Chicago_Chapter.jpg\" alt=\"INFORMS Chicago\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            \n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_asrq95 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_41tx95   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Impactful O.R.\/Analytics Prize Presentations<\/strong><\/h3>\n<p>INFORMS Chicago Chapter is sponsoring an award competition to encourage students as well as scholars from academia and industry to have an impact on their community, infused with O.R.\/Analytics methods. The winners of this year\u2019s competition will present their impactful work in two categories:\u00a0 (1) Academic\/Researcher of the year, and (2) Student of the year.\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"researcher\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-researcher tb_xyr5366 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_30nc367 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_6258367 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year.png\" class=\"wp-post-image wp-image-1731\" title=\"Pengyi Shi\" alt=\"Researcher of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year.png 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Pengyi Shi                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Associate Professor<br>Krannert School of Management, Purdue University\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_bfo55 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"397\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year.png\" class=\"wp-post-image wp-image-1730\" title=\"Jonathan Helm\" alt=\"Researcher of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year.png 397w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year-150x150.png 150w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Jonathan Helm                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Associate Professor, Grainger Fellow, and Co-Director of the Center for the Business of Life Sciences at Indiana University\u2019s Kelley School of Business\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_j1ef369 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_37ko369   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Researcher of the Year:\u00a0Pengyi Shi<\/strong><\/h3>\n<p><strong>This will be a joint presentation led by the two researchers from the academic team. The second presenter is Jonathan Helm.<\/strong><\/p>\n<h3><em><strong>Delta Coverage: The Analytics Journey to Implement a Novel Nurse Deployment Solution<\/strong><\/em><\/h3>\n<p>During and after the pandemic, hospitals suffered from excess demand and diminishing supply of nurses. In partnership with the largest health system in Indiana with 16 hospitals statewide, we embarked on a journey to co-develop and implement a suite of data and decision analytics to support a novel internal travel nursing program. Our tool integrates state-of-art machine learning based time-series prediction with a nested, multi-stage stochastic optimization to produce nurse transshipment decisions. Our practice-driven methodological innovations were implemented in October 2021 through a portable PowerBI analytics dashboard that has led to an estimated annualized <strong>reduction of 4% understaffing<\/strong> and <strong>3% misallocation<\/strong> of resource nurses with a saving of over <strong>$400K<\/strong>. We continue to work with our partner for broader dissemination of our work to other hospitals through the health systems internal innovation program.<\/p>\n<h4>Bio<\/h4>\n<p><strong>Pengyi Shi<\/strong> is an associate professor at the Krannert School of Management, Purdue University. She received her PhD degree in industrial engineering from Georgia Institute of Technology before joining Purdue in 2014. Her research interests include data-driven modeling and decision-making in healthcare and service operations. She has collaborated with practitioners and faculty members from different healthcare organizations, including major hospitals in the U.S., Singapore, and China. Her research has won the first place of MSOM Responsible Research in OM Award in 2021, the first place of INFORMS Pierskalla Best Paper Award in 2018, and the second place of POMS CHOM Best Paper Award in 2019 and 2020.<\/p>\n<p><strong>Jonathan E. Helm<\/strong> is an associate professor, Grainger Fellow, and Co-Director of the Center for the Business of Life Sciences at Indiana University\u2019s Kelley School of Business. He received his PhD in industrial and operations engineering from the University of Michigan before joining Indiana University in 2012. He has been a part of analytics implementations in hospitals in the Midwest and East Coast of the United States and internationally. His research has won awards including MSOM Responsible Research, the Pierskalla Best Paper, and POMS CHOM Best Paper.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-anchor=\"Zhang\" data-lazy=\"1\" class=\"module_row themify_builder_row tb_has_section tb_section-Zhang tb_u42w42 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_lm3a42 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_gs7w43 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year.png\" class=\"wp-post-image wp-image-1738\" title=\"Zhiqiang Zhang\" alt=\"Student of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year.png 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Zhiqiang Zhang                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            PhD student<br>University of Chicago Booth School of Business\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-3 tb_4k0d43 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_cxu043   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Student of the Year<em><br \/><\/em><\/strong><\/h3>\n<h3><strong><em>When Machine Learning Classifications Impact Resource Allocation Decisions: Combining ML and Human-in-the-Loop Design to Improve Incarceration Diversion Decisions<\/em><\/strong><\/h3>\n<p>Machine learning (ML) tools are widely used to assist judges to make incarceration diversion decisions (probation, community corrections, etc). However, prediction errors could lead to suboptimal recommendations of diverting people to these programs. We develop decision support tools that combines queueing theory and ML algorithms for routing individuals that have different risks of recidivating to these programs. The resulting ML-based routing decisions account for tradeoffs among limited capacity of the treatment programs, treatment effect, and recidivism and incarceration costs. We show that ML-based routing decisions lead to a simple prioritization scheme, which is optimal when we can assess the recidivism risk with a high degree of confidence, but would be suboptimal otherwise. This leads us to propose guidelines for when to follow the ML-based routing recommendation and when to also involve human judgement. We are collaborating with Adult Redeploy Illinois (ARI), a state-wide community-based diversion program, to calibrate and validate our model.<\/p>\n<h4><strong>Bio<\/strong><\/h4>\n<p><strong>Zhiqiang Zhang <\/strong> is a first year PhD student at the University of Chicago Booth School of Business, in the dissertation area of management science and operations management. Prior to his PhD study, he received his bachelor\u2019s degree in mathematics at the University of Chinese Academy of Sciences and his master\u2019s degree in computational and applied mathematics at the University of Chicago. His research interests lie in combining structured stochastic models with data science. Involved methodologies include queueing theory, machine learning, optimization, statistics, and game theory.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row social-banner tb_eu18000 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_tick042 first\">\n                    <!-- module widget -->\n<div  class=\"module module-widget tb_zav6292  \" data-lazy=\"1\">\n    <h3 class=\"module-title\">Connect with Us on Social Media<\/h3><div class=\"widget themify-social-links\"><ul class=\"social-links horizontal\">\n                        <li class=\"social-link-item twitter font-icon icon-large\">\n                            <a href=\"https:\/\/twitter.com\/INFORMS\" aria-label=\"twitter\" ><em style=\"color:#ffffff;\"><svg  aria-label=\"Twitter\" class=\"tf_fa tf-fab-twitter\" role=\"img\"><use href=\"#tf-fab-twitter\"><\/use><\/svg><\/em>  <\/a>\n                        <\/li>\n                        <!-- \/themify-link-item -->\n                        <li class=\"social-link-item facebook font-icon icon-large\">\n                            <a href=\"https:\/\/www.facebook.com\/INFORMSpage\/\" aria-label=\"facebook\" ><em style=\"color:#ffffff;\"><svg  aria-label=\"Facebook\" class=\"tf_fa tf-fab-facebook\" role=\"img\"><use href=\"#tf-fab-facebook\"><\/use><\/svg><\/em>  <\/a>\n                        <\/li>\n                        <!-- \/themify-link-item -->\n                        <li class=\"social-link-item linkedin font-icon icon-large\">\n                            <a href=\"https:\/\/www.linkedin.com\/company\/informs_2\" aria-label=\"linkedin\" ><em style=\"color:#ffffff;\"><svg  aria-label=\"LinkedIn\" class=\"tf_fa tf-fab-linkedin\" role=\"img\"><use href=\"#tf-fab-linkedin\"><\/use><\/svg><\/em>  <\/a>\n                        <\/li>\n                        <!-- \/themify-link-item -->\n                        <li class=\"social-link-item mail font-icon icon-large\">\n                            <a href=\"mailto:informs@informs.org\" aria-label=\"mail\" ><em style=\"color:#ffffff;\"><svg  aria-label=\"Mail\" class=\"tf_fa tf-far-envelope\" role=\"img\"><use href=\"#tf-far-envelope\"><\/use><\/svg><\/em>  <\/a>\n                        <\/li>\n                        <!-- \/themify-link-item --><\/ul><\/div><\/div>\n<!-- \/module widget -->\n        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>John K. Thompson Author, Data for All Keynote Speaker &#8211; Thursday, December 1 Analytics Teams: How to Design, Build, Manage and Grow a World Class Analytics Organization Analytics teams are not like other teams. They are not software development teams. They are not data engineering teams. They are not project management or outsourcing management teams. [&hellip;]<\/p>\n","protected":false},"author":1001096,"featured_media":1161,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-244","page","type-page","status-publish","has-post-thumbnail","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speakers &amp; Presentations - INFORMS Regional Analytics Conference Chicago 2022<\/title>\n<meta name=\"description\" content=\"See the confirmed speakers and their presentations for the 2022 INFORMS Regional Analytics Conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/confirmed-speakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speakers &amp; 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Presentations"}]},{"@type":"WebSite","@id":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/#website","url":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/","name":"INFORMS Regional Analytics Conference Chicago 2022","description":"Delivering Excellence: How O.R. &amp; Analytics Help the Midwest Run","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"builder_content":"<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson.jpg\" title=\"John K. Thompson\" alt=\"John Thompson Keynote at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/John_Thompson-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> John K. Thompson <\/h3> Author, Data for All\n<h2>Keynote Speaker - Thursday, December 1<\/h2> <h4><strong>Analytics Teams: How to Design, Build, Manage and Grow a World Class Analytics Organization<\/strong><\/h4> <p>Analytics teams are not like other teams. They are not software development teams. They are not data engineering teams. They are not project management or outsourcing management teams. Analytics teams need to be designed for creativity, innovation, failure\/learning, invention, and to drive change. Analytics teams are more akin to a collective of artists than a software development team. We will talk about all these aspects of analytics teams and more.<\/p> <p>Attendees will learn:<\/p> <ul> <li>How to architect an analytics team, 3 options<\/li> <li>How to ensure value delivery, and<\/li> <li>How to evolve an analytics team over time<\/li> <\/ul>\n<ul><li><h4>+ John K. Thompson Bio<\/h4><p><strong>John K. Thompson<\/strong>\u00a0is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI).<\/p> <p>John has been responsible for the global advanced analytics and AI function at a leading biopharmaceutical company where he led a team that developed and deployed over 25 analytical applications in three years. John was an Executive Partner at Gartner, where he was management consultant to market leading companies in the areas of digital transformation, data monetization and advanced analytics. Before Gartner, John was responsible for the advanced analytics business unit of the Dell Software Group.<\/p> <p>John\u2019s new book \u2013\u00a0<a href=\"https:\/\/www.manning.com\/books\/data-for-all\" data-feathr-click-track=\"true\">Data for All<\/a>, will be published in the Fall of 2022. Written for the general public, the book is an outline of how the world of data works today and how it will work in the near future. Described as a \u201cRevolutionary Manifesto for Data\u201d, the book instructs people in how to protect and manage their data and the data of their loved ones. Data for All communicates how to do this in applied and practical terms.<\/p> <p>John is the author of the bestselling book \u2013 Building Analytics Teams: Leveraging analytics and artificial intelligence for business improvement. The book was published in June 2020 and outlines how to hire and manage high performance advanced analytics teams. The book outlines how to engage with executives and senior managers. How to select and undertake analytics projects that change and improve how a business operates.<\/p> <p>John is co-author of the bestselling book \u2013 Analytics: How to win with Intelligence, which debuted on Amazon as the #1 new book in Analytics in 2017.\u00a0 Analytics is a book that guides non-technical executives through the journey of creating an analytics function, funding initiatives, and driving change in business operations through data and applied analytical applications.<\/p> <p>Mr. Thompson\u2019s technology expertise includes all aspects of advanced analytics and information management including \u2013 descriptive, predictive and prescriptive analytics, artificial intelligence, analytical applications, deep learning, cognitive computing, big data, simulation, optimization, synthetic data, and high-performance computing.<\/p> <p>One of John\u2019s primary areas of focus and interest has been to create innovative technologies to increase the value derived by organizations around the world.<\/p> <p>John has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run sales, marketing, consulting, support, and product development organizations.<\/p> <p>He is a technology leader with expertise and experience spanning all operational areas with a focus on strategy, product innovation, growth and efficient execution.<\/p> <p>Thompson holds a Bachelor of Science degree in Computer Science from Ferris State University and a MBA in Marketing from DePaul University.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago.jpg\" title=\"Edward Malthouse\" alt=\"Edward Malthouse Keynote INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Ed_Malthouse_Keynote_INFORMS_Regional_Analytics_Chichago-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Edward Malthouse <\/h3> Professor<br \/> Integrated Marketing Communications and Industrial Engineering and Management Science<br \/> Northwestern University <br \/>\n<h2>Keynote Speaker - Friday, December 2<\/h2> <h4><strong>Saving Local News With Big Data, Lifetime Value Models and Causal Inference<\/strong><\/h4> <p style=\"background: white;\">We have worked with Google, Mather Economics and midwestern news organizations to develop the Subscriber Engagement Index (SEI) system that helps news organizations find sustainable revenue models. SEI implements reporting, segmentation, churn, and lifetime value forecasting and optimization models using clickstream and payment data from publishers. Causal inference approaches and communication theories allow for us to imagine and prescribe new touch points to create value for readers and improve subscriber retention.<\/p>\n<ul><li><h4>+ Edward C. Malthouse Bio<\/h4><p><strong>Edward C. Malthouse<\/strong> is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing. He was the co-editor of the <em>Journal of Interactive Marketing<\/em> between 2005-2011, and was a senior research scholar at Northwestern\u2019s Media Management Center. \u00a0His research interests center on customer engagement and experiences; digital, social, and mobile media; big data; customer relationship management and lifetime value models; predictive analytics; recommendation systems, unsupervised learning; and integrated marketing communications. He received Northwestern University\u2019s Walter Award for Research Excellence in 2009 and has won many best-paper awards from different academic journals.\u00a0<\/p> <p>He earned his PhD in 1995 in statistics focusing on neural networks and machine learning from Northwestern University and completed a post doc at the Kellogg marketing department. He has a masters degree in operational research from the University of Southampton and a bachelor\u2019s degree in mathematics and economics from Augustana College.<\/p> <p>He is an expert in applied statistics, market research, and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.<\/p> <p><br style=\"font-weight: 400;\" \/><br \/><\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton.jpg\" title=\"Rhiannon Clifton\" alt=\"Rhiannon Clifton Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton.jpg 405w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/rhiannon_Clifton-150x150.jpg 150w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/> <h3> Rhiannon Clifton <\/h3> Senior Director of Integration<br \/> SHIELD Illinois\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak.jpg\" title=\"Len Musielak\" alt=\"Len Musielak Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Len_Musielak-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Len Musielak <\/h3> Senior Director of SHIELD Operations<br \/> SHIELD Illinois\n<h4><strong>Best Practices When There are No Practices: What To Do When the Data Doesn\u2019t Exist<\/strong><\/h4> <p>We live in a data driven world. We were taught, and have taught, that the best business decisions are based on data. What happens when there is no data? When you are doing something that has never been done before? When you need to make decisions in line with an organism the world didn\u2019t even knew existed the year before? SHIELD Illinois operations leaders Rhiannon Clifton and Len Musielak tell the informative, inspiring and entertaining story of how a small group from the University of Illinois rolled out testing to 1,700 sites in three months in 2022.<\/p> <p>Attendees will learn:<\/p> <ul> <li> <p>Be creative: even when you don't think you have data, data exists and can be useful<\/p> <\/li> <li> <p>Continually check your assumptions as your data grows<\/p> <\/li> <li> <p>Rethink your assumptions and look for new ways to model<\/p> <\/li> <\/ul>\n<ul><li><h4>+ Rhiannon Clifton Bio<\/h4><p><strong>Rhiannon Clifton<\/strong> is a solutions-driven leader with repeated success leveraging talent in operations, communication, analysis and team leadership. She is currently the Senior Director of Integration at SHIELD Illinois where she oversees Field Operations, Relationship Management, and Customer Success and serves as chief of staff for the SHIELD Illinois organization. Prior to joining SHIELD, Rhiannon was Director of External Research Partnerships and Business Development for Futurewei Technologies, Inc. where she managed a portfolio of over 35 research partnerships and projects. She also spent over ten years at the University of Illinois at Urbana-Champaign leading units in the Colleges of Engineering and Media. There, she developed programs and partnerships in entrepreneurship, media, and business and taught in these disciplines as well. Rhiannon earned her BS degree in Advertising from the University of Illinois and her MBA with a concentration in International Business from Salem University. She lives in Savoy, IL with her husband, three teens and two dogs.<\/p><\/li><\/ul>\n<ul><li><h4>+ Len Musielak Bio<\/h4><p><strong>Len Musielak<\/strong> is the Senior Director of SHIELD Operations at SHIELD Illinois where he oversees Technology and Support Services, Logistics and Supply Chain, and Laboratory Operations. He has experience leading operations, process redesign, and compliance technology development and integration for financial services firms, healthcare payors, and public utilities as well as engineering project management\/governance for financial technology (FinTech) firms. Len has led consulting projects ranging from process improvement for law firms to the development of a global channel management scoring system for a multinational medical technology. Volunteering via Coursera for the Wharton School, he taught tens of thousands of students across the globe the fundamental concepts of operations management. In his free time, he is a member of the Chicago Marathon Start Line Operations team. Len is a former member of the Chicago Board Options Exchange; received his bachelor\u2019s degree from DePaul University; and earned a Master of Business Administration degree in Management, Leadership, and Innovation from the University of Illinois Urbana-Champaign\u2019s Executive MBA program in Chicago.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago.jpg\" title=\"Polly Mitchell-Guthrie\" alt=\"Polly Mitchell-Guthrie Speaker INFORMS Regional Analytics Conference\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Polly_Mitchell_Guthrie_Speaker_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Polly Mitchell-Guthrie <\/h3> VP of Industry Outreach and Thought Leadership<br \/>Kinaxis<br \/>\n<h4><strong>How More Useful Forecasts Can Improve Supply Chains<\/strong><\/h4> <p>If supply chains had perfect information, perfect forecasts would allow us to make exactly the right amount to balance demand and supply. But forecasts are not perfect predictions of the future, and never will be. George Box was right when he said \u201cAll models are wrong but some are useful,\" so what does it take to make a forecasting model useful? Wrong\" forecasts are rarely about the math and more often about information failures before and after the model is built. This talk will explain how intelligent agility can mitigate these tradeoffs, even in the face of the tremendous disruptions we've seen.<\/p> <p>\u00a0<\/p>\n<ul><li><h4>+ Polly Mitchell-Guthrie Bio<\/h4><p><strong>Polly Mitchell-Guthrie<\/strong> is the VP of Industry Outreach and Thought Leadership at Kinaxis, the recognized leader in digital supply chain management for concurrent planning. Prior to joining Kinaxis, she was the Director of Analytical Consulting Services within Enterprise Analytics and Data Sciences at the University of North Carolina Health Care System. Previously she was Senior Manager of the Advanced Analytics Customer Liaison Group at analytics powerhouse SAS, where her team served as a bridge between R&amp;D and external customers and internal SAS divisions. Before that she was Director of the SAS Global Academic Program, leading SAS\u2019 outreach to colleges and universities worldwide to incorporate SAS into their teaching. Polly began her career at SAS in Strategic Investments and later served in Alliances, after working in the nonprofit sector in philanthropy and social services.<\/p> <p>She has an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, where she also received her BA in Political Science as a Morehead Scholar. Polly is a member of the Foresight Advisory Board for the International Institute of Forecasters, was a co-founder of the third chapter of Women in Machine Learning and Data Science (now 100 chapters on 6 continents) and has been very active with INFORMS (the leading association for professionals in analytic and operations research), where she was a founding member and Chair of the Analytics Certification Board and Secretary of the Analytics Society.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins.jpg\" title=\"Gary Cokins\" alt=\"Gary Cokins Speaker at 2022 INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Gary_Cokins-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Gary Cokins <\/h3> Analytics-Based Performance Management LLC\n<h3><strong>Analytics-Based Enterprise Performance Management (EPM)<\/strong><\/h3> <p>Many organizations are far from where they want and need to be with improving their performance. They apply intuition, rather than fact-based data and <strong>analytics<\/strong>, when making decisions. Enterprise performance management (EPM) is now viewed as the seamless integration of managerial methods such as strategy execution with a strategy map and its companion balanced scorecard (KPIs) and operational dashboards (PIs); enterprise risk management (ERM); capacity-sensitive driver-based budgets and rolling financial forecasts; product\/service\/channel\/customer profitability analysis (using activity-based costing [ABC] principles); supply chain management; lean and Six Sigma quality management for operational improvement; and resource capacity spending planning. Each method should be embedded with <strong>business analytics<\/strong> of all flavors, such as correlation, segmentation, regression, and clustering analysis; and especially predictive analytics as a bridge to prescriptive analytics to yield the best (ideally optimal) decisions. This presentation will describe how to complete the full vision of analytics-based enterprise performance management.<\/p> <p>This presentation will cover:<\/p> <ul> <li>Why <strong>business analytics<\/strong>, with emphasis on predictive analytics and pro-active decision making, is becoming a competitive advantage differentiator and an enabler for trade-off analysis.<\/li> <li>How strategy maps and their companion balanced scorecards communicate strategic objectives with target-setting to help cross-functional employee teams align their behavior to the strategy and better collaborate.<\/li> <li>Why measures of channel and customer profitability and customer value are now superseding profit and service-line measures \u2013 and shifting from product to customer-focused organizations including future potential value \u2013 <em>customer lifetime value<\/em>.<\/li> <li>How activity-based cost management (ABC\/M) provides not only accurately traced calculated costs (relative to arbitrary broad-averaged cost allocations), but more importantly provides cost transparency back to the work processes and consumed resources, and to what drivers cause work activities.<\/li> <li>Reforming the broken annual budgeting process with performance based budgeting that links strategy to operations and is process volume sensitive rather than simply incremental at each cost center.<\/li> <li>How EPM\/CPM also applies to public sector government to understand their \u201coutput costs\u201d and better serve citizens.<\/li> <li>How all levels of management can quickly see and assess how they are doing on what is important \u2013 typically with only a maximum of three key performance indicators (KPIs).<\/li> <li>How to integrate performance measurement scorecards and ABC\/M data with:<\/li> <li>Strategy formulation.<\/li> <li>Process-based thinking and operational productivity improvement.<\/li> <li>Channel\/customer profitability and value analysis and CRM.<\/li> <li>Supply chain management.<\/li> <li>Quality and lean management (Six Sigma, cost of quality).<\/li> <\/ul>\n<ul><li><h4>+ Gary Cokins Bio<\/h4><p><strong>Gary Cokins<\/strong>\u00a0is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at <a href=\"http:\/\/www.garycokins.com\">www.garycokins.com<\/a>. Gary was raised in Chicago.<\/p> <p>Gary received a BS degree with honors in industrial engineering and operations research from Cornell University in 1971. He received his MBA from Northwestern University\u2019s Kellogg School of Management in 1974.<\/p> <p>Gary began his career as a strategic planner with FMC\u2019s Link-Belt Division and then served as Financial Controller and Operations Manager. In 1981 Gary began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. 1992 Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until recently Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software. His two most recent books are <a href=\"https:\/\/www.amazon.com\/Performance-Management-Finding-Missing-Intelligence\/dp\/0471576905\">Performance Management: Finding the Missing Pieces to Close the Intelligence Gap<\/a> and <a href=\"https:\/\/www.amazon.com\/Performance-Management-Integrating-Execution-Methodologies\/dp\/0470449985\/ref=sr_1_1?crid=2V29J6GRF5NDN&amp;keywords=Performance+Management%3A+Integrating+Strategy+Execution%2C+Methodologies%2C+Risk%2C+and+Analytics&amp;qid=1665071661&amp;qu=eyJxc2MiOiIwLjg5IiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=performance+management+integrating+strategy+execution%2C+methodologies%2C+risk%2C+and+analytics%2Cstripbooks%2C70&amp;sr=1-1\">Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics<\/a>. His most recent book co-authored with Larry Maisel is <a href=\"https:\/\/www.amazon.com\/Predictive-Business-Analytics-Capabilities-Performance\/dp\/1118175565\/ref=sr_1_6?crid=3UIA9CQ2TJXKV&amp;keywords=Predictive+Business+Analytics&amp;qid=1665071698&amp;qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=predictive+business+analytics%2Cstripbooks%2C53&amp;sr=1-6\">Predictive Business Analytics<\/a>. Mr. Cokins can be contacted at <a href=\"mailto:gcokins@garycokins.com\">gcokins@garycokins.com<\/a> or on LinkedIn at <a href=\"http:\/\/www.linkedin.com\/pub\/gary-cokins\/0\/15a\/949\">http:\/\/www.linkedin.com\/pub\/gary-cokins\/0\/15a\/949<\/a>.<\/p> <p>She has an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill, where she also received her BA in Political Science as a Morehead Scholar. Polly is a member of the Foresight Advisory Board for the International Institute of Forecasters, was a co-founder of the third chapter of Women in Machine Learning and Data Science (now 100 chapters on 6 continents) and has been very active with INFORMS (the leading association for professionals in analytic and operations research), where she was a founding member and Chair of the Analytics Certification Board and Secretary of the Analytics Society.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker.png\" title=\"Melanie Shanks\" alt=\"Melanie Shanks INFORMS Regional Analytics Speaker\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker.png 375w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Melanie_Shanks_INFORMS_Regional_Analytics_Speaker-150x150.png 150w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/> <h3> Melanie Shanks <\/h3>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago.jpg\" title=\"Morgan Templar\" alt=\"Morgan Templar INFORMS Regional Analytics Chicago Speaker\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Morgan_Templar_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Morgan Templar <\/h3> Data Evangelist\n<br \/>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago.jpg\" title=\"Beverly Wright, CAP\" alt=\"Beverly Wright Panelist INFORMS Regional Analytics Chicago\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago.jpg 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/10\/Beverly_Wright_Panelist_INFORMS_Regional_Analytics_Chicago-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Beverly Wright, CAP <\/h3> Head - Data Science Solutions<br \/>Burtch Works\n<br \/>\n<h3><strong>Panel Discussion - Analytics for Social Good<\/strong><\/h3> <p>Join our panelists in a discussion on how analytics and operations research experts can contribute to society via pro-bono and social good efforts. Learn about our panelist\u2019s personal experiences and ways for you to use your skills and knowledge to change the world for the better!<\/p> <p>\u00a0<\/p>\n<ul><li><h4>+ Melanie Shanks Bio<\/h4><p><strong>Melanie Shanks<\/strong> is an experienced data science and analytics executive leader working with the C-suite to align their data strategy with their business objectives and deploy the latest technologies. With over 30 years of experience in consulting and industry positions in the Insurance, Financial Services, and Healthcare industries, Melanie has led multi-million-dollar data initiatives delivering innovative and transformative solutions. <\/p> <p>Most recently, Melanie served as the Vice President of Data and Analytics at Trustmark, an $800 million insurance company. She built a Data and Analytics Center of Excellence, providing data science, analytics, and data governance expertise to the four lines of business. Working closely with the C-suite, her team provided strategic insights to improve customer retention and increase revenue. <\/p> <p>Melanie led many initiatives during her time in the pharmaceutical industry, including delivering a competitive advantage with a proprietary prescription data pipeline for a new blockbuster oncology product. This included new data sources and processes for data governance and data engineering. She worked in the Financial Services industry and implemented new analytics technologies, which empowered a community of over 800 analysts to share insights faster and more broadly. She delivered the first customer-facing analytics solutions at GE Capital using agile methodologies. Melanie has dedicated time volunteering with Girls Who Code and Techgirlz, whose missions are to encourage more young women to pursue careers in data and technology.<\/p><\/li><\/ul>\n<ul><li><h4>+ Morgan Templar Bio<\/h4><p><strong>Morgan Templar<\/strong> is a well known data evangelist and data management professional. She has 15+ years working with healthcare data leading companies through large-scale transformations. She is passionate about data-driven decisions and the value of good data. She has written two best-selling books on data governance and data culture - \"<a href=\"https:\/\/www.amazon.com\/Get-Governed-Building-Governance-Programs\/dp\/069295175X\">Get Governed, Building World Class Data Governance Programs<\/a>\" and \"<a href=\"https:\/\/www.amazon.com\/Culture-Governance-Morgan-Templar\/dp\/0692185100\/ref=sr_1_1?crid=3CYJ35I2K83M9&amp;keywords=A+Culture+of+Governance&amp;qid=1666896964&amp;qu=eyJxc2MiOiIwLjAyIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&amp;s=books&amp;sprefix=a+culture+of+governance%2Cstripbooks%2C90&amp;sr=1-1\">A Culture of Governance<\/a>.\"<\/p><\/li><\/ul>\n<ul><li><h4>+ Beverly Wright Bio<\/h4><p><strong>Dr. Beverly Wright, CAP <\/strong>has over 30 years leading and delivering data science and analytics solutions through corporate, consulting, and academic experiences. She has served as executive, leader, and advisor of data science and analytics teams to help provide solutions for solving complex business problems.\u00a0<\/p> <p>As Head of Data Science Solutions for Burtch Works, Beverly provides guidance to a variety of businesses and non-profit organizations to frame and solve critical issues using modeling and advanced analytics resources.<\/p> <p>She also provides executive training for high-level professionals through her role as Director of Data Science at University of Georgia.\u00a0<\/p> <p>Beverly gives back to her community through operating a nonprofit through Technology Association of Georgia called TAG Data Science &amp; Analytics \u2013 FOR GOOD Initiative, where she leveraging volunteers, data, tools, and other resources to tackle community challenges.\u00a0<\/p> <p>She also serves as Chair for TAG Data Science &amp; Analytics, Chair for INFORMS Analytics Society, Past Chair, INFORMS Analytics Certification Board, Board Member at Georgia Institute of Technology\u2019s Master of Science in Analytics program, Board member at Miami Dade College \u2013 AI Program, and podcast host for TAG Data Talk.<\/p> <p>Beverly earned a Certified Analytics Professional (CAP<sup>\u00ae<\/sup>) and possesses a PhD in marketing science, MS in analytical methods, and BBA in decision sciences.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2021\/files\/2021\/07\/Chicago_Chapter.jpg\" alt=\"INFORMS Chicago\">\n<h3><strong>Impactful O.R.\/Analytics Prize Presentations<\/strong><\/h3> <p>INFORMS Chicago Chapter is sponsoring an award competition to encourage students as well as scholars from academia and industry to have an impact on their community, infused with O.R.\/Analytics methods. The winners of this year\u2019s competition will present their impactful work in two categories:\u00a0 (1) Academic\/Researcher of the year, and (2) Student of the year.\u00a0<\/p>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year.png\" title=\"Pengyi Shi\" alt=\"Researcher of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year.png 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Pengyi_Shi_INFORMS_Chicago_Researcher_of_Year-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Pengyi Shi <\/h3> Associate Professor<br>Krannert School of Management, Purdue University\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year.png\" title=\"Jonathan Helm\" alt=\"Researcher of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year.png 397w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Jonathan_Helm_INFORMS_Chicago_Researcher_of_Year-150x150.png 150w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/> <h3> Jonathan Helm <\/h3> Associate Professor, Grainger Fellow, and Co-Director of the Center for the Business of Life Sciences at Indiana University\u2019s Kelley School of Business\n<h3><strong>Researcher of the Year:\u00a0Pengyi Shi<\/strong><\/h3> <p><strong>This will be a joint presentation led by the two researchers from the academic team. The second presenter is Jonathan Helm.<\/strong><\/p> <h3><em><strong>Delta Coverage: The Analytics Journey to Implement a Novel Nurse Deployment Solution<\/strong><\/em><\/h3> <p>During and after the pandemic, hospitals suffered from excess demand and diminishing supply of nurses. In partnership with the largest health system in Indiana with 16 hospitals statewide, we embarked on a journey to co-develop and implement a suite of data and decision analytics to support a novel internal travel nursing program. Our tool integrates state-of-art machine learning based time-series prediction with a nested, multi-stage stochastic optimization to produce nurse transshipment decisions. Our practice-driven methodological innovations were implemented in October 2021 through a portable PowerBI analytics dashboard that has led to an estimated annualized <strong>reduction of 4% understaffing<\/strong> and <strong>3% misallocation<\/strong> of resource nurses with a saving of over <strong>$400K<\/strong>. We continue to work with our partner for broader dissemination of our work to other hospitals through the health systems internal innovation program.<\/p> <h4>Bio<\/h4> <p><strong>Pengyi Shi<\/strong> is an associate professor at the Krannert School of Management, Purdue University. She received her PhD degree in industrial engineering from Georgia Institute of Technology before joining Purdue in 2014. Her research interests include data-driven modeling and decision-making in healthcare and service operations. She has collaborated with practitioners and faculty members from different healthcare organizations, including major hospitals in the U.S., Singapore, and China. Her research has won the first place of MSOM Responsible Research in OM Award in 2021, the first place of INFORMS Pierskalla Best Paper Award in 2018, and the second place of POMS CHOM Best Paper Award in 2019 and 2020.<\/p> <p><strong>Jonathan E. Helm<\/strong> is an associate professor, Grainger Fellow, and Co-Director of the Center for the Business of Life Sciences at Indiana University\u2019s Kelley School of Business. He received his PhD in industrial and operations engineering from the University of Michigan before joining Indiana University in 2012. He has been a part of analytics implementations in hospitals in the Midwest and East Coast of the United States and internationally. His research has won awards including MSOM Responsible Research, the Pierskalla Best Paper, and POMS CHOM Best Paper.<\/p>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year.png\" title=\"Zhiqiang Zhang\" alt=\"Student of the Year\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year.png 400w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year-300x300.png 300w, https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/files\/2022\/11\/Zhiqiang_Zhang_INFORMS_Chicago_Student_of_Year-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> <h3> Zhiqiang Zhang <\/h3> PhD student<br>University of Chicago Booth School of Business\n<h3><strong>Student of the Year<em><br \/><\/em><\/strong><\/h3> <h3><strong><em>When Machine Learning Classifications Impact Resource Allocation Decisions: Combining ML and Human-in-the-Loop Design to Improve Incarceration Diversion Decisions<\/em><\/strong><\/h3> <p>Machine learning (ML) tools are widely used to assist judges to make incarceration diversion decisions (probation, community corrections, etc). However, prediction errors could lead to suboptimal recommendations of diverting people to these programs. We develop decision support tools that combines queueing theory and ML algorithms for routing individuals that have different risks of recidivating to these programs. The resulting ML-based routing decisions account for tradeoffs among limited capacity of the treatment programs, treatment effect, and recidivism and incarceration costs. We show that ML-based routing decisions lead to a simple prioritization scheme, which is optimal when we can assess the recidivism risk with a high degree of confidence, but would be suboptimal otherwise. This leads us to propose guidelines for when to follow the ML-based routing recommendation and when to also involve human judgement. We are collaborating with Adult Redeploy Illinois (ARI), a state-wide community-based diversion program, to calibrate and validate our model.<\/p> <h4><strong>Bio<\/strong><\/h4> <p><strong>Zhiqiang Zhang <\/strong> is a first year PhD student at the University of Chicago Booth School of Business, in the dissertation area of management science and operations management. Prior to his PhD study, he received his bachelor\u2019s degree in mathematics at the University of Chinese Academy of Sciences and his master\u2019s degree in computational and applied mathematics at the University of Chicago. His research interests lie in combining structured stochastic models with data science. Involved methodologies include queueing theory, machine learning, optimization, statistics, and game theory.<\/p>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2020\/files\/2020\/08\/Dave-Pic-2018.jpg\" title=\"Dave Schrader\" alt=\"Dr. Dave Enterprises &amp; Board Member Teradata University for Academics\"> <h3> Dave Schrader <\/h3> Dr. Dave Enterprises<\/br> &amp; Board Member Teradata University for Academics\n<h3>Applying Moneyball Techniques to the 2020 Election: A 3rd Party Case Study<\/h3> <p>This case study describes how we built a 100 person all-volunteer data analytics team for the Jo Jorgensen for President campaign.\u00a0 We\u2019ll start with how the Data Analytics group formed and evolved, then delve into 4 kinds of data and 5 analytics approaches, working with Marketing, to do historical analysis, target segment selection, message testing, channel choices, and pilot experiments, including experimental design. The talk wraps with some lessons learned and thoughts for research work after the campaign.<\/p> <h4>Bio<\/h4> <p>Since retiring in 2014 as a Director of Marketing and before that as a Director of Advanced Development at Teradata (a high-tech enterprise database company), \u201cDr Dave\u201d has remained active on the Board of Directors for the Teradata University for Academics. \u00a0In that role he creates materials for faculty and students to learn business analytics, data science, stats, and computer science. After he retired, he gave many Big Data talks, but in 2015 he added sports analytics to his repertoire.\u00a0<\/p> <p>Those talks have become VERY popular.\u00a0 In the past 4 years, he\u2019s given 141 talks and done 138 side meetings at 74 schools to more than 5000 students, faculty, and athletics department personnel. In May 2019, he was the keynote speaker for the NCAA\u2019s first Data Summit, presenting to athletic directors.\u00a0 Since early 2017, in addition to giving talks, he has focused on helping schools do \u201cMoneyball on Campus\u201d sports projects.\u00a0<\/p> <p>In May 2020, he joined the Jorgensen for President as a team lead for a volunteer group of data enthusiasts and has built the group doing election analytics for the campaign.\u00a0 Working closely with the marketing organization, the team is responsible for building propensity models for the best target voter groups.<\/p> <p>Dr Dave holds a Ph.D. in Computer Science from Purdue University, and worked at 3 different high-tech database companies over 35 years in industry.\u00a0 A popular speaker and lecturer, he logged over 1.5M frequent flyer miles while helping sales teams and giving talks internationally.\u00a0 Fluent in German.\u00a0 Lives in LA, California 6 houses from the beach.<\/p>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2020\/files\/2020\/08\/Joris.jpg\" title=\"Joris van de Klundert\" alt=\"Vice Dean of Academic Affairs Prince Mohammad Bin Salman College of Business &amp; Entrepreneurship - MBSC\"> <h3> Joris van de Klundert <\/h3> Vice Dean of Academic Affairs Prince Mohammad Bin Salman College of Business &amp; Entrepreneurship - MBSC\n<h3>Eliminating Waiting Time Inequities for Deceased Donor Kidney Transplantation\u00a0<\/h3> <p>Inequities in waiting times for deceased donor organ transplantation have received considerable attention in\u00a0the last three decades and have motivated allocation policy reforms. This holds particularly true for kidney\u00a0transplantation in the United States, where more than 90,000 patients are wait listed and waiting times vary considerably among patients from different blood types and ethnic groups. This research presents a\u00a0novel approach to formally model, analyze, and optimize equity of transplant waiting times and probabilities\u00a0using queuing models, network flows, and Rawls\u2019 Theory of Justice. The presented formal models address\u00a0inequities resulting from blood type incompatibilities, which are interrelated to ethnic differences in patient\u00a0and donor rates. Moreover, we present results of a large empirical study on the deceased donor kidney wait\u00a0lists in the United States. The case study findings indicate that the allocation policies currently practiced\u00a0broadly resolve inequities as much as possible.\u00a0<\/p> <h4>Bio<\/h4> <p>Joris holds an MSc in Management Informatics from Erasmus University Rotterdam, and a PhD in Operations Research from Maastricht University. He has served as assistant and associate professor of operations research at the Faculty of Sciences of Maastricht University, where he founded, directed, and co-owned spin off Mateum. As of 2008 he served as Full Professor of Value Chain Optimization of the School of Business and Economics of Maastricht University. In this position he initiated the new MSc program in Supply Chain Management &amp; Change and co-developed the newly founded Venlo campus.<\/p> <p>As of 2009 Joris chaired the department of Health Services Management &amp; Organisation of the Erasmus School of Health Policy &amp; Management, Erasmus University Rotterdam. From 2011 to 2014 he served as Vice-Dean of Education. Over these years he set up international research collaborations in Asia, the Middle East, Africa, and the America's, and developed a variety of international executive education programs in healthcare leadership. These activities include assignments for the World Bank and World Health Organisation. He chairs the EU COST action ENC-KEP.<\/p> <p>He has published in a wide variety of internationally leading journals (<em>Operations Research<\/em>, <em>Manufacturing &amp; Service Operations Management<\/em>, <em>Journal of the American Medical Informatics\u00a0<\/em><i>Association<\/i>, <em>Journal of Medical Internet Research<\/em>). Joris is former chair of the Dutch Operations Research Society (NGB), and of INFORMS Healthcare conference 2017. He presently serves on the Graham Prize Selection Committee (AUPHA) and the program committee of EURO 2019.<\/p> <p>Presently, Joris has the privilege to serve as founding faculty of the Prince Mohammad Bin Salman College for Business &amp; Entrepreneursip, thus contributing to the transition the KSA is making towards a knowledge economy. He will also continue a special focus on the health &amp; life sciences domain, and extend activities and network in this domain.<\/p>\n<ul><li><a href=\"https:\/\/twitter.com\/INFORMS\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/INFORMSpage\/\">Facebook<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/informs_2\">LinkedIn<\/a><\/li><li><a href=\"mailto:informs@informs.org\">Mail<\/a><\/li><\/ul>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/pages\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/users\/1001096"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":434,"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/pages\/244\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/pages\/244\/revisions\/1812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/media\/1161"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/regional-analytics-midwest2022\/wp-json\/wp\/v2\/media?parent=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}