{"id":4337,"date":"2023-02-16T15:22:37","date_gmt":"2023-02-16T15:22:37","guid":{"rendered":"https:\/\/meetings.informs.org\/wordpress\/meetings2-2\/?page_id=4337"},"modified":"2024-12-03T14:53:51","modified_gmt":"2024-12-03T14:53:51","slug":"keynotes","status":"publish","type":"page","link":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/","title":{"rendered":"Keynotes"},"content":{"rendered":"<p><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-4337\" data-postid=\"4337\" class=\"themify_builder_content themify_builder_content-4337 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_646dcd3 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_f0428c4 first\">\n                    <!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_u6s1475 \" data-lazy=\"1\">\n        <h2 class=\"fancy-heading tf_textc\">\n    <span class=\"main-head tf_block\">\n                    2024 WSC Keynote            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                    Simulation for Disney Parks and Experiences            <\/span>\n    <\/h2>\n<\/div>\n<!-- \/module fancy heading -->\n<!-- module text -->\n<div  class=\"module module-text tb_pf4u206   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>At Disney, simulation is used to analyze a variety of stages and aspects of the guest\u2019s vacation experience. Before the first guest rides a new theme park attraction, Disney works behind the scenes to build detailed simulation models that inform design decisions. In this presentation, we will discuss analytics utilized by Disney in the design, development, and maintenance of attractions and transportation systems\u2014including component-level and system-level simulations of the dynamics of ride vehicles and animatronics. In a broader commercial context, we will also discuss the role of simulation in analytics applications supporting business decision making for Disney Experiences.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_3 tb_np5a635\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_aoyn635 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_zqwi973 image-center   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg\" class=\"wp-post-image wp-image-10263\" title=\"Brian Walters\" alt=\"Senior Manager, Modeling, Simulation, and Training Tools, Disney Experiences\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Brian Walters                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Senior Manager, Modeling, Simulation, and Training Tools, Disney Experiences        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module accordion -->\n<div  class=\"module module-accordion tb_pier350 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-pier350-0\" class=\"tb_title_accordion\" aria-controls=\"acc-pier350-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-pier350-0-content\" data-id=\"acc-pier350-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Brian Walters, PE<\/strong>, is Senior Manager of Modeling, Simulation, and Training Tools within the Global Engineering and Technology team at Disney Experiences. A veteran of the U.S. Navy, he got his start at Disney on the Instrumentation Support team, providing attraction testing and data acquisition services. He spent ten years as a Sustaining Controls Engineer, improving attraction reliability for all rides at the Magic Kingdom and leading the adoption of new data acquisition and analytics technologies. As part of Modeling, Simulation, and Training Tools, he has spent the last ten years leading a team that develops simulation, training, data acquisition, and analytics tools for Disney parks worldwide. One of his focus areas is collaborating on the organization\u2019s Scientific Data Analytics initiative involving digital twins and attractions predictive maintenance. Some of Brian\u2019s past projects include developing digital recorders for elephant vocalization research at Animal Kingdom and building an instrumentation pack for measuring g-forces on attractions. He was part of the opening team for Mission: SPACE at EPCOT and Star Wars: Rise of the Resistance at Disney\u2019s Hollywood Studios. Brian graduated from the University of Central Florida with a Bachelor of Science in Electrical Engineering and a Master of Science in Engineering Management.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_kjcs635\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_rynv282 image-center   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh.jpg\" class=\"wp-post-image wp-image-9355\" title=\"Amy Sardeshmukh\" alt=\"Director, Yield Optimization,\nDisney Experiences\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Amy Sardeshmukh                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Director, Yield Optimization,<br>\nDisney Experiences\n\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module accordion -->\n<div  class=\"module module-accordion tb_csbq14 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-csbq14-0\" class=\"tb_title_accordion\" aria-controls=\"acc-csbq14-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-csbq14-0-content\" data-id=\"acc-csbq14-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Amy Sardeshmukh<\/strong> is Director of Yield Optimization within the Walt Disney World Commercial Strategy team at Disney Experiences. Prior to starting her current position in 2024, Amy worked for sixteen years in roles of increasing responsibility on the Industrial Engineering team at Walt Disney World, ultimately leading teams of internal consultants who translate data into key insights for business leaders to drive continuous improvement and operations strategy. She has supported operations serving Guests of Walt Disney World at every stage of their visit, including attractions, transportation, food and beverage, merchandise, resorts, pre-arrival, and back of house. She also contributed to several theme park land designs including Star Wars: Galaxy&#8217;s Edge, Toy Story Land, and Fantasyland. Prior to starting as an Associate Industrial Engineer in 2008, Amy completed her Bachelor of Science in Industrial Engineering from Purdue University, while also completing five semesters of internships in Industrial Engineering at Disney. She also holds a Master of Science in Industrial Engineering from the University of Central Florida.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_jq1c635 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_ggyf32 image-center   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn.jpg\" class=\"wp-post-image wp-image-9354\" title=\"Frederick Zahrn\" alt=\"Director, Decision Science Transformation,The Walt Disney Company\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Frederick Zahrn                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Director, Decision Science Transformation,<br>The Walt Disney Company\n\n        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module accordion -->\n<div  class=\"module module-accordion tb_f90x462 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-f90x462-0\" class=\"tb_title_accordion\" aria-controls=\"acc-f90x462-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-f90x462-0-content\" data-id=\"acc-f90x462-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Frederick Zahrn<\/strong> is a Director of Decision Science Transformation within Disney Decision Science &amp; Integration (DDSI). DDSI is a centralized team that maximizes the business performance of The Walt Disney Company by advancing a culture of applied decision science. Fred leads a team working to identify the best methodologies for business analytics and to promote their use in support of business decisions across the Company. His team produces prototypes and pilots in technical domains including optimization, causal inference, simulation, machine learning, statistics, and decision analysis. His project experience includes support for a variety of lines of business including theme parks, resort hotels, vacation ownership, cruise line, musical theatre, consumer products, and media networks. He has supported business functions including revenue management, marketing, sales, finance, supply chain, real estate, and public affairs. Prior to starting his Disney career in 2010 as an Operations Research Analyst, Fred completed his Master of Science in Operations Research and Ph.D. in Industrial Engineering from Georgia Tech.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_ece57fc tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_d7724ef first\">\n                    <!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_vt2g453 \" data-lazy=\"1\">\n        <h2 class=\"fancy-heading tf_textc\">\n    <span class=\"main-head tf_block\">\n                    2024 Titans of Simulation            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                                <\/span>\n    <\/h2>\n<\/div>\n<!-- \/module fancy heading -->\n        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_2 tb_b704763\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_5c16983 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_b418981 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1300\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford.jpg\" class=\"wp-post-image wp-image-9002\" title=\"Sally Brailsford\" alt=\"Sally Brailsford will speak at 2024 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford.jpg 1300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-1024x1024.jpg 1024w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-150x150.jpg 150w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-768x768.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Sally Brailsford                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Professor in Management<br>\nSouthampton Business School<br>\nUniversity of Southampton        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-2 tb_cfc992b last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_d9c17dc   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><em><strong>In Praise of Small Models<\/strong><\/em><\/h4>\n<p>Over the course of Sally&#8217;s 35-year academic career simulation models have got bigger and bigger, due to the exponential growth in computing power and the increased availability of large datasets.&nbsp; This trend has culminated in the current popularity of so-called \u2018digital twins\u2019.&nbsp; The scientific definition of a digital twin is open to debate, but according to Wikipedia a digital twin is \u2018a digital model of an intended or actual real-world physical product, system, or process that serves as the effectively indistinguishable digital counterpart of it for practical purposes\u2019.&nbsp; In this talk she&#8217;ll challenge the usefulness (indeed, the point) of such massive models and argue that based on her experience, small models can often be far more impactful in practice.<\/p>\n<p><br><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_31j1715 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-31j1715-0\" class=\"tb_title_accordion\" aria-controls=\"acc-31j1715-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-31j1715-0-content\" data-id=\"acc-31j1715-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Sally Brailsford<\/strong> obtained a BSc in Mathematics from Kings College London in 1973 but then worked for many years in the UK National Health Service as a nurse.\u00a0 Her academic career began in the late 1980s, when she obtained an MSc and then a PhD in Operations Research from the University of Southampton, UK.\u00a0 She has worked at Southampton ever since, mainly in the areas of discrete-event simulation and system dynamics. \u00a0She has applied both approaches to a wide variety of healthcare-related issues, both for specific conditions and to improve care delivery systems. Her methodological research interests include hybrid simulation and methods for incorporating human behavior in simulation models.<\/p>\n<p>From 2010-19 Sally was chair of the EURO Working Group on OR Applied to Health Services (ORAHS) and a founding co-Editor-in-Chief of the journal <em>Health Systems<\/em>.\u00a0 She is the only three-time winner of the UK OR Society&#8217;s Goodeve Medal, awarded for the best paper published in the <em>Journal of the OR Society<\/em> that year: in 2004 for modeling emergency healthcare services, in 2006 for modeling chlamydia infection, and in 2015 for modeling the dental workforce in Sri Lanka.\u00a0 In 2016 she was made a Companion of OR by the UK OR Society in recognition of her contribution to health OR.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_yevp668 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_892r670 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_2 tb_0ntu671\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_fglt672 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_u11j672 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Henderson.png\" width=\"353\" height=\"353\" class=\"wp-post-image wp-image-9004\" title=\"Shane G. Henderson\" alt=\"Shane Henderson will speak at 2024 WSC\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                    <h3 class=\"image-title\">\n                                    Shane G. Henderson                            <\/h3>\n                        <div class=\"image-caption tb_text_wrap\">\n            Charles W. Lake, Jr. Professor in Productivity\nOperations Research and Information Engineering<br>\nCornell University        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-2 tb_fz7m672 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_y5b2672   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><em><strong>Chasing Ambulances and COVID: Stories and Lessons<\/strong><\/em><\/h4>\n<p>Despite being a confirmed academic nerd, Shane has had the good fortune to be involved in quite a few projects with real impact. In this talk, he&#8217;ll highlight two projects where simulation played a central role. In the first project, some simulation analysis he performed for an ambulance service provider was used in a consequential court case. In the second project, he was a member of a modeling team at Cornell University that played a central role in Cornell\u2019s decision to reopen its Ithaca campus for in-person instruction in the fall of 2020, in the midst of the COVID-19 pandemic. The team further advised Cornell throughout the pandemic on essentially all major decisions. It was a wild ride. He&#8217;ll tell these stories and draw lessons from them that he hopes will be useful and thought-provoking, whether you work in academia, industry, government or elsewhere.<\/p>\n<p><br><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_bgo9494 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-bgo9494-0\" class=\"tb_title_accordion\" aria-controls=\"acc-bgo9494-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-bgo9494-0-content\" data-id=\"acc-bgo9494-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Professor Shane G. Henderson<\/strong> holds the Charles W. Lake, Jr. Chair in Productivity in the School of Operations Research and Information Engineering (ORIE) at Cornell University. His research interests include discrete-event simulation, simulation optimization, emergency services planning and transportation. He is an INFORMS Fellow and a co-recipient of the INFORMS Wagner Prize for his work on bike-sharing programs. He has served as the editor in chief of the open-access journal\u00a0<a href=\"http:\/\/pubsonline.informs.org\/journal\/stsy\">Stochastic Systems<\/a>, as chair of the INFORMS Applied Probability Society, as simulation area editor for\u00a0<em>Operations Research <\/em>and as the Director of the School of ORIE. He likes cats, climbing walls, biking, Harry Potter and being a Dad.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_mg12319 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_6jgt320 first\">\n                    <!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_be7j326 \" data-lazy=\"1\">\n        <h2 class=\"fancy-heading tf_textc\">\n    <span class=\"main-head tf_block\">\n                    MASM Keynote            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                                <\/span>\n    <\/h2>\n<\/div>\n<!-- \/module fancy heading -->\n        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_2l8s796 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col3-1 tb_d0cj796 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_c6in797 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"567\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal.jpg\" class=\"wp-post-image wp-image-9115\" title=\"Cathal Heavey\" alt=\"Tae Eog will speak at 2021 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal.jpg 838w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal-300x203.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal-768x520.jpg 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col3-2 tb_bhm1797 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_40ec798  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><strong>Cathal Heavey<\/strong><\/h4>\n<h5><i>Professor,\u00a0 Supply Chain Management<br>School of Engineering<br><\/i>University of Limerick<\/h5>\n<p><strong>Review of Past Research and Reflections on Digital Thread\/Twin Affordability in (Semiconductor) Supply Chain and Manufacturing<\/strong><\/p>\n<p>This presentation will review past research projects on improving operations of manufacturing and supply chain systems with the goal of highlighting future research challenges. Several of these projects were in semiconductor manufacturing and supply chains. These past research projects were funded nationally, by the EU and industry. It will document several research challenges on topics of Model Based Systems Engineering (MBSE), optimization using online machine learning metamodels, simulation analysis of Advanced Planning System Analysis (APS), and supplier selection. Finally, the presentation will reflect on the role of Digital Thread\/Twin and the feasibility of this approach with the current availability of methodologies, computing, and human resources.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_09t8798 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-09t8798-0\" class=\"tb_title_accordion\" aria-controls=\"acc-09t8798-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-09t8798-0-content\" data-id=\"acc-09t8798-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Cathal Heavey<\/strong> is a Professor in Supply Chain Management at the University of Limerick.\u00a0 He has been involved in research projects funded from national (e.g., Enterprise Ireland) &amp; European (e.g., European Union \u2013 Framework Programs 6 and 7 and Horizon 2020) sources as well as a several projects directly funded by industry.\u00a0 He is an Associate Editor of the Journal of Simulation, a publication of the OR Society, Flexible Services and Manufacturing Journal, Simulation: Transaction of The Society for Modeling and Simulation International and a past Department Editor of the IISE Transactions Journal a publication of The Institute of Industrial Engineers of America.\u00a0 He is a Program Member of the International Conference on Modeling and Analysis of Semiconductor Manufacturing (MASM) and a past and present program member of several other conferences.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_hdhr769 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_m3sa769 first\">\n                    <!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_h1yf749 \" data-lazy=\"1\">\n        <h2 class=\"fancy-heading tf_textc\">\n    <span class=\"main-head tf_block\">\n                    Military Keynote            <\/span>\n\n    \n    <span class=\"sub-head tf_block tf_rel\">\n                                <\/span>\n    <\/h2>\n<\/div>\n<!-- \/module fancy heading -->\n        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_2406d96 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col3-1 tb_c1976bc first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_c6ka106 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"582\" src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A.jpg\" class=\"wp-post-image wp-image-9521\" title=\"Andreas Tolk\" alt=\"Balough will speak at 2023 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A.jpg 480w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A-247x300.jpg 247w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col3-2 tb_e3ed7bd last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_1k5d779  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h4><strong>Andreas Tolk<\/strong><\/h4>\n<p>Chief Scientist, Complex Systems Modeling<br>Modeling and Analysis Innovation Center<i><br>The MITRE Corporation<\/i><\/p>\n<p class=\"xmsonormal\" style=\"background: white;\"><strong><span class=\"xui-provider\"><span style=\"color: #242424;\">Combat and Complexity: Using Modeling and Simulation to Understand the Implications for the Next War<\/span><\/span><\/strong><\/p>\n<p>Ideas of complexity can be found in the works of Sun Tzu and Clausewitz, so complexity in combat is not a new concept the military community and supporting modeling, simulation, and analysis experts must deal with. However, the amount of complexity increases. Early weapon systems did not reach beyond the direct control of the user. The battlefield could be delimited using organizational boundaries defining areas of responsibility assigned to local units. Today\u2019s weapon effects reach beyond the control of the user. Areas of responsibility overlap. Unit boundaries are no longer efficient, but collaboration in the overlapping areas is needed. Today\u2019s military operations increasingly rely upon joint, coalition, allied, and combined multilateral forces that are optimized, and task organized. Air, land, sea, space, and cyber operations are being tied together on a multidomain battlefield characterized by non linear operations in a networked kill web. Such kill webs provide a new from of operational agility that is far beyond current capabilities, but also requires new degrees of weapon system interoperability and a new concepts for battle management command and control. This presentation shows implications for the next war and recommends a closer collaboration with the complex adaptive systems community to benefit from their methods and tools.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_4zhr779 \" data-behavior=\"toggle\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   blue\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-4zhr779-0\" class=\"tb_title_accordion\" aria-controls=\"acc-4zhr779-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-fas-plus\" aria-hidden=\"true\"><use href=\"#tf-fas-plus\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-fas-minus\" aria-hidden=\"true\"><use href=\"#tf-fas-minus\"><\/use><\/svg><\/i>                    Bio                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-4zhr779-0-content\" data-id=\"acc-4zhr779-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p><strong>Andreas Tolk<\/strong> is Chief Scientist for Complex Systems Modeling in the Modeling and Analysis<br>Innovation Center at The MITRE Corporation in Charlottesville, VA. He holds a variety of service and editorial roles within the simulation community, including having served on the WSC Governance Board from 2013 to 2021. He has an extensive publication record, including many contributions to the Command and Control Research Program and the System Analysis and Studies Group of NATOs Science and Technology Board. Among 14 other textbooks and compendiums on simulation and systems engineering topics he authored the textbook &#8220;Engineering Principles of Combat Modeling and Distributed Simulation,&#8221; published<br>2012 by Wiley. He received a PhD and M.Sc. in Computer Science from the University of the Federal Armed Forces, Germany. Andreas is a Fellow of SCS and a senior member of ACM and IEEE. He received distinguished contribution awards from ACM and SCS and was recognized as a &#8220;Titan of Simulation&#8221; at the Winter Simulation Conference 2021.\u00a0<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>2024 WSC KeynoteSimulation for Disney Parks and Experiences At Disney, simulation is used to analyze a variety of stages and aspects of the guest\u2019s vacation experience. Before the first guest rides a new theme park attraction, Disney works behind the scenes to build detailed simulation models that inform design decisions. In this presentation, we will [&hellip;]<\/p>\n","protected":false},"author":1001065,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-4337","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keynotes - Winter Simulation Conference 2024<\/title>\n<meta name=\"description\" content=\"Join Ann Dunkin, John Fowler, and Enver Yucesan as they headline the 2024 Winter Simulation Conference in San Antonio, TX\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keynotes\" \/>\n<meta property=\"og:description\" content=\"Join Ann Dunkin, John Fowler, and Enver Yucesan as they headline the 2024 Winter Simulation Conference in San Antonio, TX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/\" \/>\n<meta property=\"og:site_name\" content=\"Winter Simulation Conference 2024\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T14:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/WSC_2024_Logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/\",\"url\":\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/\",\"name\":\"Keynotes - 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Winter Simulation Conference 2024","description":"Join Ann Dunkin, John Fowler, and Enver Yucesan as they headline the 2024 Winter Simulation Conference in San Antonio, TX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/","og_locale":"en_US","og_type":"article","og_title":"Keynotes","og_description":"Join Ann Dunkin, John Fowler, and Enver Yucesan as they headline the 2024 Winter Simulation Conference in San Antonio, TX","og_url":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/","og_site_name":"Winter Simulation Conference 2024","article_modified_time":"2024-12-03T14:53:51+00:00","og_image":[{"width":300,"height":315,"url":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/WSC_2024_Logo-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/","url":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/","name":"Keynotes - Winter Simulation Conference 2024","isPartOf":{"@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/#primaryimage"},"image":{"@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/#primaryimage"},"thumbnailUrl":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg","datePublished":"2023-02-16T15:22:37+00:00","dateModified":"2024-12-03T14:53:51+00:00","description":"Join Ann Dunkin, John Fowler, and Enver Yucesan as they headline the 2024 Winter Simulation Conference in San Antonio, TX","breadcrumb":{"@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/#primaryimage","url":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg","contentUrl":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/keynotes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/"},{"@type":"ListItem","position":2,"name":"Keynotes"}]},{"@type":"WebSite","@id":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/#website","url":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/","name":"Winter Simulation Conference 2024","description":"Winter Simulation Conference 2024","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"builder_content":"<h2>2024 WSC Keynote<br\/>Simulation for Disney Parks and Experiences<\/h2>\n<p>At Disney, simulation is used to analyze a variety of stages and aspects of the guest\u2019s vacation experience. Before the first guest rides a new theme park attraction, Disney works behind the scenes to build detailed simulation models that inform design decisions. In this presentation, we will discuss analytics utilized by Disney in the design, development, and maintenance of attractions and transportation systems\u2014including component-level and system-level simulations of the dynamics of ride vehicles and animatronics. In a broader commercial context, we will also discuss the role of simulation in analytics applications supporting business decision making for Disney Experiences.<\/p>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg\" title=\"Brian Walters\" alt=\"Senior Manager, Modeling, Simulation, and Training Tools, Disney Experiences\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/12\/Brian-Walters-Square-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <h3> Brian Walters <\/h3> Senior Manager, Modeling, Simulation, and Training Tools, Disney Experiences\n<ul><li><h4>Bio<\/h4><p><strong>Brian Walters, PE<\/strong>, is Senior Manager of Modeling, Simulation, and Training Tools within the Global Engineering and Technology team at Disney Experiences. A veteran of the U.S. Navy, he got his start at Disney on the Instrumentation Support team, providing attraction testing and data acquisition services. He spent ten years as a Sustaining Controls Engineer, improving attraction reliability for all rides at the Magic Kingdom and leading the adoption of new data acquisition and analytics technologies. As part of Modeling, Simulation, and Training Tools, he has spent the last ten years leading a team that develops simulation, training, data acquisition, and analytics tools for Disney parks worldwide. One of his focus areas is collaborating on the organization\u2019s Scientific Data Analytics initiative involving digital twins and attractions predictive maintenance. Some of Brian\u2019s past projects include developing digital recorders for elephant vocalization research at Animal Kingdom and building an instrumentation pack for measuring g-forces on attractions. He was part of the opening team for Mission: SPACE at EPCOT and Star Wars: Rise of the Resistance at Disney\u2019s Hollywood Studios. Brian graduated from the University of Central Florida with a Bachelor of Science in Electrical Engineering and a Master of Science in Engineering Management.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh.jpg\" title=\"Amy Sardeshmukh\" alt=\"Director, Yield Optimization, Disney Experiences\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Amy_Sardeshmukh-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <h3> Amy Sardeshmukh <\/h3> Director, Yield Optimization,<br> Disney Experiences\n<ul><li><h4>Bio<\/h4><p><strong>Amy Sardeshmukh<\/strong> is Director of Yield Optimization within the Walt Disney World Commercial Strategy team at Disney Experiences. Prior to starting her current position in 2024, Amy worked for sixteen years in roles of increasing responsibility on the Industrial Engineering team at Walt Disney World, ultimately leading teams of internal consultants who translate data into key insights for business leaders to drive continuous improvement and operations strategy. She has supported operations serving Guests of Walt Disney World at every stage of their visit, including attractions, transportation, food and beverage, merchandise, resorts, pre-arrival, and back of house. She also contributed to several theme park land designs including Star Wars: Galaxy's Edge, Toy Story Land, and Fantasyland. Prior to starting as an Associate Industrial Engineer in 2008, Amy completed her Bachelor of Science in Industrial Engineering from Purdue University, while also completing five semesters of internships in Industrial Engineering at Disney. She also holds a Master of Science in Industrial Engineering from the University of Central Florida.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn.jpg\" title=\"Frederick Zahrn\" alt=\"Director, Decision Science Transformation,The Walt Disney Company\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/05\/Frederick_Zahrn-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <h3> Frederick Zahrn <\/h3> Director, Decision Science Transformation,<br>The Walt Disney Company\n<ul><li><h4>Bio<\/h4><p><strong>Frederick Zahrn<\/strong> is a Director of Decision Science Transformation within Disney Decision Science &amp; Integration (DDSI). DDSI is a centralized team that maximizes the business performance of The Walt Disney Company by advancing a culture of applied decision science. Fred leads a team working to identify the best methodologies for business analytics and to promote their use in support of business decisions across the Company. His team produces prototypes and pilots in technical domains including optimization, causal inference, simulation, machine learning, statistics, and decision analysis. His project experience includes support for a variety of lines of business including theme parks, resort hotels, vacation ownership, cruise line, musical theatre, consumer products, and media networks. He has supported business functions including revenue management, marketing, sales, finance, supply chain, real estate, and public affairs. Prior to starting his Disney career in 2010 as an Operations Research Analyst, Fred completed his Master of Science in Operations Research and Ph.D. in Industrial Engineering from Georgia Tech.<\/p><\/li><\/ul>\n<h2>2024 Titans of Simulation<br\/><\/h2>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford.jpg\" title=\"Sally Brailsford\" alt=\"Sally Brailsford will speak at 2024 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford.jpg 1300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-300x300.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-1024x1024.jpg 1024w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-150x150.jpg 150w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Brailsford-768x768.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/> <h3> Sally Brailsford <\/h3> Professor in Management<br> Southampton Business School<br> University of Southampton\n<h4><em><strong>In Praise of Small Models<\/strong><\/em><\/h4> <p>Over the course of Sally's 35-year academic career simulation models have got bigger and bigger, due to the exponential growth in computing power and the increased availability of large datasets.&nbsp; This trend has culminated in the current popularity of so-called \u2018digital twins\u2019.&nbsp; The scientific definition of a digital twin is open to debate, but according to Wikipedia a digital twin is \u2018a digital model of an intended or actual real-world physical product, system, or process that serves as the effectively indistinguishable digital counterpart of it for practical purposes\u2019.&nbsp; In this talk she'll challenge the usefulness (indeed, the point) of such massive models and argue that based on her experience, small models can often be far more impactful in practice.<\/p> <p><br><\/p>\n<ul><li><h4>Bio<\/h4><p><strong>Sally Brailsford<\/strong> obtained a BSc in Mathematics from Kings College London in 1973 but then worked for many years in the UK National Health Service as a nurse.\u00a0 Her academic career began in the late 1980s, when she obtained an MSc and then a PhD in Operations Research from the University of Southampton, UK.\u00a0 She has worked at Southampton ever since, mainly in the areas of discrete-event simulation and system dynamics. \u00a0She has applied both approaches to a wide variety of healthcare-related issues, both for specific conditions and to improve care delivery systems. Her methodological research interests include hybrid simulation and methods for incorporating human behavior in simulation models.<\/p> <p>From 2010-19 Sally was chair of the EURO Working Group on OR Applied to Health Services (ORAHS) and a founding co-Editor-in-Chief of the journal <em>Health Systems<\/em>.\u00a0 She is the only three-time winner of the UK OR Society's Goodeve Medal, awarded for the best paper published in the <em>Journal of the OR Society<\/em> that year: in 2004 for modeling emergency healthcare services, in 2006 for modeling chlamydia infection, and in 2015 for modeling the dental workforce in Sri Lanka.\u00a0 In 2016 she was made a Companion of OR by the UK OR Society in recognition of her contribution to health OR.<\/p><\/li><\/ul>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/01\/Henderson.png\" width=\"353\" height=\"353\" title=\"Shane G. Henderson\" alt=\"Shane Henderson will speak at 2024 WSC\"> <h3> Shane G. Henderson <\/h3> Charles W. Lake, Jr. Professor in Productivity Operations Research and Information Engineering<br> Cornell University\n<h4><em><strong>Chasing Ambulances and COVID: Stories and Lessons<\/strong><\/em><\/h4> <p>Despite being a confirmed academic nerd, Shane has had the good fortune to be involved in quite a few projects with real impact. In this talk, he'll highlight two projects where simulation played a central role. In the first project, some simulation analysis he performed for an ambulance service provider was used in a consequential court case. In the second project, he was a member of a modeling team at Cornell University that played a central role in Cornell\u2019s decision to reopen its Ithaca campus for in-person instruction in the fall of 2020, in the midst of the COVID-19 pandemic. The team further advised Cornell throughout the pandemic on essentially all major decisions. It was a wild ride. He'll tell these stories and draw lessons from them that he hopes will be useful and thought-provoking, whether you work in academia, industry, government or elsewhere.<\/p> <p><br><\/p>\n<ul><li><h4>Bio<\/h4><p><strong>Professor Shane G. Henderson<\/strong> holds the Charles W. Lake, Jr. Chair in Productivity in the School of Operations Research and Information Engineering (ORIE) at Cornell University. His research interests include discrete-event simulation, simulation optimization, emergency services planning and transportation. He is an INFORMS Fellow and a co-recipient of the INFORMS Wagner Prize for his work on bike-sharing programs. He has served as the editor in chief of the open-access journal\u00a0<a href=\"http:\/\/pubsonline.informs.org\/journal\/stsy\">Stochastic Systems<\/a>, as chair of the INFORMS Applied Probability Society, as simulation area editor for\u00a0<em>Operations Research <\/em>and as the Director of the School of ORIE. He likes cats, climbing walls, biking, Harry Potter and being a Dad.<\/p><\/li><\/ul>\n<h2>MASM Keynote<br\/><\/h2>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal.jpg\" title=\"Cathal Heavey\" alt=\"Tae Eog will speak at 2021 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal.jpg 838w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal-300x203.jpg 300w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/02\/Cathal-768x520.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\n<h4><strong>Cathal Heavey<\/strong><\/h4> <h5><i>Professor,\u00a0 Supply Chain Management<br>School of Engineering<br><\/i>University of Limerick<\/h5> <p><strong>Review of Past Research and Reflections on Digital Thread\/Twin Affordability in (Semiconductor) Supply Chain and Manufacturing<\/strong><\/p> <p>This presentation will review past research projects on improving operations of manufacturing and supply chain systems with the goal of highlighting future research challenges. Several of these projects were in semiconductor manufacturing and supply chains. These past research projects were funded nationally, by the EU and industry. It will document several research challenges on topics of Model Based Systems Engineering (MBSE), optimization using online machine learning metamodels, simulation analysis of Advanced Planning System Analysis (APS), and supplier selection. Finally, the presentation will reflect on the role of Digital Thread\/Twin and the feasibility of this approach with the current availability of methodologies, computing, and human resources.<\/p>\n<ul><li><h4>Bio<\/h4><p><strong>Cathal Heavey<\/strong> is a Professor in Supply Chain Management at the University of Limerick.\u00a0 He has been involved in research projects funded from national (e.g., Enterprise Ireland) &amp; European (e.g., European Union \u2013 Framework Programs 6 and 7 and Horizon 2020) sources as well as a several projects directly funded by industry.\u00a0 He is an Associate Editor of the Journal of Simulation, a publication of the OR Society, Flexible Services and Manufacturing Journal, Simulation: Transaction of The Society for Modeling and Simulation International and a past Department Editor of the IISE Transactions Journal a publication of The Institute of Industrial Engineers of America.\u00a0 He is a Program Member of the International Conference on Modeling and Analysis of Semiconductor Manufacturing (MASM) and a past and present program member of several other conferences.<\/p><\/li><\/ul>\n<h2>Military Keynote<br\/><\/h2>\n<img src=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A.jpg\" title=\"Andreas Tolk\" alt=\"Balough will speak at 2023 WSC\" srcset=\"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A.jpg 480w, https:\/\/meetings.informs.org\/wordpress\/wsc2024\/files\/2024\/07\/Tolk_A-247x300.jpg 247w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\n<h4><strong>Andreas Tolk<\/strong><\/h4> <p>Chief Scientist, Complex Systems Modeling<br>Modeling and Analysis Innovation Center<i><br>The MITRE Corporation<\/i><\/p> <p style=\"background: white;\"><strong>Combat and Complexity: Using Modeling and Simulation to Understand the Implications for the Next War<\/strong><\/p> <p>Ideas of complexity can be found in the works of Sun Tzu and Clausewitz, so complexity in combat is not a new concept the military community and supporting modeling, simulation, and analysis experts must deal with. However, the amount of complexity increases. Early weapon systems did not reach beyond the direct control of the user. The battlefield could be delimited using organizational boundaries defining areas of responsibility assigned to local units. Today\u2019s weapon effects reach beyond the control of the user. Areas of responsibility overlap. Unit boundaries are no longer efficient, but collaboration in the overlapping areas is needed. Today\u2019s military operations increasingly rely upon joint, coalition, allied, and combined multilateral forces that are optimized, and task organized. Air, land, sea, space, and cyber operations are being tied together on a multidomain battlefield characterized by non linear operations in a networked kill web. Such kill webs provide a new from of operational agility that is far beyond current capabilities, but also requires new degrees of weapon system interoperability and a new concepts for battle management command and control. This presentation shows implications for the next war and recommends a closer collaboration with the complex adaptive systems community to benefit from their methods and tools.<\/p>\n<ul><li><h4>Bio<\/h4><p><strong>Andreas Tolk<\/strong> is Chief Scientist for Complex Systems Modeling in the Modeling and Analysis<br>Innovation Center at The MITRE Corporation in Charlottesville, VA. He holds a variety of service and editorial roles within the simulation community, including having served on the WSC Governance Board from 2013 to 2021. He has an extensive publication record, including many contributions to the Command and Control Research Program and the System Analysis and Studies Group of NATOs Science and Technology Board. Among 14 other textbooks and compendiums on simulation and systems engineering topics he authored the textbook \"Engineering Principles of Combat Modeling and Distributed Simulation,\" published<br>2012 by Wiley. He received a PhD and M.Sc. in Computer Science from the University of the Federal Armed Forces, Germany. Andreas is a Fellow of SCS and a senior member of ACM and IEEE. He received distinguished contribution awards from ACM and SCS and was recognized as a \"Titan of Simulation\" at the Winter Simulation Conference 2021.\u00a0<\/p><\/li><\/ul>","_links":{"self":[{"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/pages\/4337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/users\/1001065"}],"replies":[{"embeddable":true,"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/comments?post=4337"}],"version-history":[{"count":295,"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/pages\/4337\/revisions"}],"predecessor-version":[{"id":10264,"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/pages\/4337\/revisions\/10264"}],"wp:attachment":[{"href":"https:\/\/meetings.informs.org\/wordpress\/wsc2024\/wp-json\/wp\/v2\/media?parent=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}