How to Make the Case to Your Employer

Participating in Analytics+ will give you a strategic perspective on how to use advanced analytics to deliver business objectives.

Attendance will help you develop professionally and make you more valuable to your employer. You will improve your technical skills, learn from real-world practitioners across a range of industries, and build an integrated view of the different skills and technologies available within the field of analytics – this is especially important. It will help you see a wider set of opportunities and applications for analytics, made possible by combining ideas and techniques from the different disciplines within the field.

So, what does your employer have to gain by funding your attendance at 2026 Analytics+? Below are some arguments you can use, either as-is or adapted for specific data-based initiatives or opportunities currently underway or being considered by your employer.

Sharpen Competitive Edge Through Data

Data and data-based decision-making are only going to become more complex and more mission-critical to business success in the coming years. Whether it’s designing a supply chain for maximum efficiency or mining customer data for insights, smart use of data will increasingly be a source of competitive advantage. Analytics+ will give you the opportunity to learn from accomplished experts who have delivered real business results.

Avoid Wasting Time and Money

Many expensive data projects end in disappointment. Often, that’s because no one on the team has the combination of skill and perspective to see that the project is attempting to solve the wrong problem. Analytics+ will expose you to the leading thinkers and practitioners in the field, and emerging technologies and tools. You will be better equipped to help the business avoid wasting significant money, time, and talent on the wrong problem.

Return on Investment (ROI)

The cost of attending Analytics+ is insignificant compared to the potential waste of resources spent on solving the wrong problem because the team lacked the skills to see it, or the cost of missing an opportunity because the team did not have the informed perspective. Analytics+ will help you integrate perspectives across a range of skills and technologies, avoiding waste and increasing your ability to spot opportunity for the business.

Win Real Business Benefits from Artificial Intelligence (AI)

AI promises great things, but it’s hard to realize those benefits in the fast-changing and always uncertain real world. It’s easy to be dazzled by its potential and wrong-footed by unexpected consequences. Analytics+ will enhance your ability to see where AI can help the business, and where it could hurt it.