Jacob Fassler

Jacob Fassler leads Customer Health Insights within AWS Enterprise Support, where he designs and scales the predictive intelligence systems used by 15,000+ AWS professionals to manage risk, retention, and growth across 9,000 enterprise customers representing $7.9B in annual revenue. His work unifies global telemetry, sentiment, and financial data into explainable AI frameworks that turn complex signals into executive action. Prior to AWS, Jacob led analytics and forecasting for Amazon’s North American Specialty Fulfillment network and served as Director of Deployment Operations in the United States Air Force. Outside of AWS, he teaches graduate-level AI strategy and data science at Wake Forest University, Southern New Hampshire University, and Westminster College, where he helps the next generation of leaders build AI ecosystems that are transparent, human-centered, and transformative. Jacob holds an EdD and MBA from the University of Illinois at Urbana-Champaign, all fourteen AWS Certifications, and entirely too many graduate degrees.