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Julia Morrison
Julia Morrison

Julia Morrison

Vice President of Data and Analytics Technology
Marriott International
Bio

Julia Morrison, a Data & Operations Research scientist at heart, is currently a Vice President of Data & Analytics Technotoly at Marriott International on the CTO’s team. Julia has been with Marriott for over 20 years in progressively expanding roles in Data Engineering, Product Management, Privacy, Analytics, Data Science, Pricing & Revenue Management, all on Technology side. In recent years, Julia lead development and growth of the Modern Data Platform, Marriott Intelligence Platform, Tokenization Platform, Event Hub and real-time Customer 360 systems. Under her direction, Data Platform grew from purposely built warehouses to the single Data Platform with one stop shop for Business Analysts, Data Scientists, supporting many marketing, computational, financial, and operational business processes.

Julia began her career at Marriott in Revenue Management Systems, where she developed pricing, forecasting, and optimization models and later led the team of Data Scientists who were responsible for building all the Machine Learning models for revenue, pricing, and inventory optimization.

Prior to joining Marriott, Julia was a consultant with McKinsey & Company, specializing in Pricing, Analytics, Retail, and Consumer Packaged Goods.

Julia holds PhD in Operations & Financial Engineering from Princeton University, and BS in Applied Physics & Mathematics from the Moscow Institute of Physics and Technology.

Originally from Ukraine, Julia lives in Northern Virginia with her husband and their three teen kids. All three kids play ice hockey, so Julia is very active in the local youth hockey community, manages a couple of travel teams each season, and specifically helps with travel planning for their teams and ensures the teams stay in best hotels.


Transforming Data Analytics at Marriott: From Batch to Real-Time Insights & Actions

In today’s rapidly evolving landscape, Marriott has transformed its Data Platform and Analytics Capabilities to support real-time analytics, catering to the diverse needs of its analysts.

This presentation will showcase Marriott’s innovative approach to developing technology that meets the diverse needs of its analysts, from business users to data scientists. By transitioning from batch data processing to real-time data availability, we not only enable quicker and more informed decision-making, but also able to drive more relevant customer experience and precise marketing. The platform’s multi-layer architecture ensures efficient data processing and access, while metric standardization and governance maintain data quality and enable self-service capabilities. The talk will also cover the implementation of a headless BI architecture, custom frameworks like the Attribute Store, and the balance between adaptability and durability.

Join us to discover how Marriott’s cutting-edge technology and strategies empower analysts and drive business success.

Professional / Leadership