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Michele Meyers
Michele Meyers

Michele Meyers

Marriott
Bio

Michele Meyers is a seasoned technology leader with over two decades of experience at Marriott International applying Operations Research techniques in the commercial space. Currently serving as the Senior Director of Commercial Intelligence and Operations Research, she leads a team mathematicians and data scientists, driving innovations in revenue management, pricing, loyalty benefits, and room assignment systems. Ms. Meyers’ expertise spans strategic planning, operational excellence, and cross-functional leadership, where she developed critical topline revenue strategies. Prior to joining to Marriott, Ms. Meyers worked as an Operations Research Analyst at a defense contractor supporting architectural modeling, simulation and data analysis tasks supporting the Missile Defense Agency.
Ms. Meyers holds a B.S. in Operations Research & Industrial Engineering from Cornell University and a M.S. Degree in Operations Research from George Mason University, where she currently sits on the Advisory Board for the SEOR department.


Using Optimization to Predict Opportunity Costs and Discussion of Hospitality Revenue Management Use Cases

This presentation will demonstrate how to use advanced Forecasting and Optimization techniques to calculate opportunity costs, crucial for evaluating potential business in the hotel industry. Attendees will learn about managing perishable and limited inventory, understanding length of stay complexities, and navigating booking horizons. We will also cover variable costs, demand segments, price point variations, discounting expectations, price sensitivity, and risk tolerance.

Building on inventory valuation and lodging industry concepts, we will present several pricing use cases that benefit from break-even estimation techniques. This interactive discussion will provide ample opportunities for attendees to ask questions and engage with the material.

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