The INFORMS tagline, “Smarter Decisions for a Better World,” encapsulates the core ethos of the organization and the mission it strives to achieve. On a grand scale, this tagline speaks to the overarching goal of leveraging operations research, analytics, data science, artificial intelligence, machine learning, and more to address complex societal challenges. It signifies a commitment to harnessing the power of data-driven insights and strategic decision-making to create positive, meaningful impacts that reverberate across global systems, economies, and communities.
Zooming in on a smaller scale, this tagline resonates with the essence of everyday decision-making. It emphasizes the importance of employing informed choices in both personal and professional realms to optimize outcomes, mitigate risks, and enhance efficiencies. Whether it’s optimizing supply chain logistics, improving healthcare delivery, or maximizing resource allocation, the tagline underscores the transformative potential of making smarter decisions at every level.
For members of the INFORMS community, being inspired by this tagline means embracing a sense of responsibility and purpose in their work. It serves as a guiding principle, driving them to continuously innovate, collaborate, and push the boundaries of what’s possible in their respective fields. As researchers, practitioners, educators, and students, INFORMS members are empowered by this tagline to apply their expertise and passion toward tackling real-world challenges and driving positive change.
“Smarter Decisions for a Better World” underscores the importance of interdisciplinary collaboration, knowledge-sharing, and ethical decision-making in advancing the field and addressing complex global issues. By uniting professionals, academics, and industry leaders under a common purpose, the tagline inspires a collective effort toward building a more sustainable, equitable, and prosperous world through the transformative power of smarter decisions.
