Track: Revenue Management & Pricing
Integrating Machine Learning and Artificial Intelligence into Pricing and Revenue Management
Monday, April 12, 3:35-4:15pm EDT
To prepare for its next 100-year journey, Hilton has committed to building a leading force in Data and Analytics by standing up its first Operations Research and Data Science team. The availability and advancement of data processing and compute resource have fueled the team’s ability to bring values to the business. We will share the first efforts in our journey to combine traditional Operations Research approaches with the power of ML/AI that would enable data-centric predictive and prescriptive decision making. A couple of use cases, contributions, and challenges will be discussed to illustrate how Operations Research has changed and challenged the way business decisions were made traditionally.