Public Affairs & Advocacy in the Analytics Landscape

In this insightful session, Jeff Cohen, INFORMS’ Chief Strategy & Innovation Officer, and Ashley Smith, INFORMS’ Public Affairs Specialist, will delve into the multifaceted world of advocacy in the realm of analytics. They will provide an in-depth overview of our advocacy program, highlighting the types of work involved, legislative activities, and the overarching mission. A significant focus will be on the media landscape, exploring effective collaboration with media teams to enhance visibility and build a robust presence. The session will cover various tools such as op-eds, webinars, press releases, and pitches, providing insights into their strategic use. Furthermore, with the election year in full swing, the presentation will analyze the current landscape, discussing its impact on our efforts and strategies to maximize our initiatives. This session promises to be an enriching experience for those looking to deepen their understanding of public affairs and advocacy in the analytics field.

During the presentation, the audience will learn the full life cycle of transforming raw data into the materials of analytics. Topics will include how to build a data system that can evolve over time, minimize technical debt, and be easily documented. SaaS solutions for data storage, movement and transformation have fundamentally changed the game. This session will distinguish between similar concepts like a Data Warehouse, Data Lake and Lake House. The audience will also learn about different technology options for moving and transforming data. Everything we cover will be in support of allowing organizations to succeed in their business goals.