Mark Zais
Mark Zais
Senior Technologist and Director of Data & Analytics at Integration Innovation Inc (i3)
Track: Predictive Analytics
iMPOWER: Innovating Misinformation Analysis with AI and Semi-Supervised Machine Learning
In this presentation, we delve into iMPOWER, a state-of-the-art data integration and mining tool developed to counter online misinformation through data science and machine learning. Our approach combines advanced analytics with a semi-supervised machine learning algorithm, enabling nuanced analysis of social media, news, and other digital content cultivated with sophisticated APIs. We focus on how this technology assesses authenticity and sentiment, distinguishing genuine from inauthentic interactions and users. Our discussion will cover the technological foundations, methodological strategies, and the significant implications for a variety of industries. By providing actionable insights, this approach empowers stakeholders to make informed decisions in combating misinformation and safeguarding the integrity of online discourse.
