Jessica Pearson
Jessica Pearson
Strategy Lead at Gensler
Track: Predictive Analytics
Mining Qualitative Data for Insights: Using machine learning to build an NLP model for workplace design using open-ended survey comments
Text analytics have taken major steps forward with the advent of Chat GPT and OpenAI. Collecting and analyzing text from survey comments is an important part of survey analysis with a lens into human emotion but it can be challenging to deal with so much unstructured data and apply statistics to the data. In early 2022 we took thousands of workplace survey comments collected between 2008 and 2023 to create a Natural Language Processing (NLP) topic model for a global design firm, Gensler, that would result in a data-driven survey comment analysis process for it’s team of strategists. Before this, analysts were using crude methods to extract insight from the written comments that were limited to key word searches and assumptions about sentiment and themes based on a handful of comments.
