Neil Nanisetty
Neil Nanisetty
Data Science Manager at MarketBridge
In addition to the talk below, Neil Nanisetty will also be a panelist in the Advanced Analytics Professional Workshop on Sunday, April 14, 5-6pm
Track: Business Administration
Leveraging Data Science Techniques for Marketing Science Applications
Data Science is currently being used to answer a variety of marketing and sales questions from executives and senior leadership in many different industries. For this presentation, I will share my experience in using data science techniques to answer and support some key marketing initiatives. I will give a general overview in how we used models to support website A/B testing, customer segmentation, survey design, propensity to buy/engage, Multi – Touch attribution, forecasting and media mix modeling.
