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Puneet Gupta

Puneet Gupta

Puneet Gupta

Manager Cisco Global Planning at Cisco Systems
Track: Logistics

Re-Inventing Demand Forecasting Using Causal AI

The last 3 years have exposed inherent biases and limitations in expert-driven and statistical/ML-based forecasting approaches. Cisco wasn’t immune and saw a 4X increase in backlog, revenue impact, and a subsequent 3X inventory increase.

Was this avoidable?

We have operationalized an effective, efficient, comprehensive, and transparent 2-year forecasting capability using Causal-AI that addresses these limitations and enables powerful prescriptive capabilities. Results include:

  • Business-level demand forecasts 12-months out with >90% accuracy
  • Product-level 6 to 12-months out automated forecasts and accuracy that is resilient to the macro environment.
  • Prescriptive demand-shaping feasibility from dramatically improved quantitative understanding of de-biased price elasticity