Track: Machine Learning Applications in Marketing
How to Innovate with Data in an Industry That Doesn’t Want To: 4 Practical Insights from Wine and Spirits
Cathy Huyghe is an award-winning entrepreneur and journalist, who was recently named one of the wine industry’s ten Most Inspiring People in 2021. She is the co-founder of Enolytics LLC, which brings the power of data analytics to the wine and spirits industry in groundbreaking ways. She is also a columnist for Forbes on the business and politics of the wine industry, and she co-creates the content for A Balanced Glass, a community and platform focused on wellness when alcohol is at the center of our work. Huyghe is a featured commentator for the “Reign of Terroir” episode in the Netflix series “Rotten,” which was nominated for an Emmy award. She founded the organization Harvard Alumni in Wine and Food, and Enolytics was a featured protagonist in a case study at Harvard Business School.