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Machine Learning Applications in Marketing

The latest lessons in applied machine learning for cutting-edge marketing tactics and strategy

In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one “aha!” moment, at least one practical tool/solution/idea that they can take back to their job, and at least one concept that they want to learn more about.

Presentations in this track include:


Machine Learning in Business-to-business Marketing

Speaker: Heather Johnston, Manager, Data Science and AI at IBM Marketing