The latest lessons in applied machine learning for cutting-edge marketing tactics and strategy
In this track, you will discover practical, applied, highly structured best practices for using analytics to improve the marketing ecosystem. It is our objective that every session attendee will walk away with at least one “aha!” moment, at least one practical tool/solution/idea that they can take back to their job, and at least one concept that they want to learn more about.
Presentations in this track include:
Context-Based Dynamic Offers for Travel Products
Speaker: Michael Bentley, Sr. Director, Industry Solutions at DataPrime, Inc.
How to Innovate with Data in an Industry That Doesn’t Want To: 4 Practical Insights from Wine and Spirits
Speaker: Cathy Huyghe, Entrepreneur and Journalist at Enolytics LLC
Machine Learning in Business-to-business Marketing
Speaker: Heather Johnston, Manager, Data Science and AI at IBM Marketing
Measuring Customer Similarity and Identifying Cross-Selling Products
Speaker: Lili Zhang, Research Engineer at Hewlett Packard Enterprise
Using Published BI to Bring Together External and Internal Clients to a Collaborative View of Performance
Speaker: Damon Edmondson, Chief of Analytics at Flock Specialty Finance