Track: Machine Learning Applications in Marketing
Using Published BI to Bring Together External and Internal Clients to a Collaborative View of Performance
Flock has faced several challenges with its clients and investments. We needed a solution that allowed us to have a unified view of the performance of the over 1,000 individual investment deals across multiple clients. Further we needed to be able to drill down into the data to derive insights about the underlying consumers.
To do so, we embraced Power BI as a solution. Its ease of connection to both aggregated data as well as account level data enabled ups to build dashboards for each of our clients and projects, securing that data, and using that information to help improve performance. Further, we have used the account level data to mine for additional insights which have helped improve initial pricing. Finally, we were able to use the data to derive insights into consumer payments after the recent stimulus packages. By identifying the effects of those payments in 2020, and again quickly with the December 20-Jan 21 package, we helped our clients maximize returns with the follow on stimulus in March-April 21.