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Mu Hu headshot

Mu Hu

Mu Hu

Founder at Revenue Insights Corp

Mu Hu is the founder of Revenue Insights Corp, a Dallas, Texas-based data-driven and metric-focused consulting firm known for its practical, no-nonsense approach to improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. In 2020, Harvard Business Publishing chose Mu’s book Highly Effective Marketing Analytics to match with Harvard case studies, videos, and much more. Mu is also a published author for Loyalty Management Magazine and DMnews.


Track: Analytics Process

Do Not Reinvent the Wheel, Improve It!

How to Improve Your Creative Problem-Solving Skills in Business Analytics? Dealing with difficult problems and challenges is a regular part of working life for marketers and analytics professionals. Finding a solution to overcome these obstacles is not always easy. The good news is that creativity might be the key to solving many of these difficult problems. The speaker uses first-hand real-world cases in the business analytics space to illustrate how creativity helps unlock new, fresh, and innovative ideas to solve problems and remove obstacles and bottlenecks. Marketers and analytics professionals will learn how to leverage their creative problem-solving skills to combine resources in new ways and come up with new ideas and/or solutions that might not be so obvious to others, saving time and money, increasing productivity, and boosting team morale.