Daniel Pereira
Daniel Pereira
Senior Manager at LTPLabs
Daniel Pereira is Senior Manager at LTPlabs, an Advanced Analytics and Business Consultancy company. He has been working on analytically oriented consultancy projects for more than 7 years, with an emphasis on Supply Chain and Marketing projects. In this context, he has collaborated on more than 40 projects with various companies from several industries, namely Retail, FMCG, and Manufacturing (e.g., Sonae MC, Worten, JTI, Sumol+Compal, Sogrape, Arauco, Cabelte). Author of publications in renowned international journals in the field of Operations Research, such as International Journal of Production Economics and Omega, he holds a Ph.D. dedicated to the study of analytical approaches for integrated planning between Sales and Operations teams. He has given several presentations at international conferences and seminars, such as Production and Operations Management Society Conference and International Conference on Data Science and Advanced Analytics. Daniel Pereira is also responsible for the Strategic Growth and Partnerships department at LTPlabs and has been lecturing Business Analytics classes in Executive Courses at Nova School of Business and Economics (Nova SBE).
Track: Manufacturing
Optimizing Joint Portfolio Planning and Production Strategy for a Wood-based Panels Producer
Deciding how to address the market in terms of offering while ensuring production efficiency is paramount for success. In the case of the wood-based panels’ producer motivating this talk, they strived while revising their products catalog, given the difficulty of anticipating the capability to fulfill demand, and the lead times that should be agreed upon with the customers. To tackle this issue, a simulation-optimization model was developed that provides the Marketing and Supply Chain teams with the capability of optimizing the production strategy for each product (i.e., make-to-stock, make-to-order, finish-to-order) and related lot sizes and expected stock levels, while conducting what-if analyses regarding the portfolio to be offered, and the promised lead time for each product. In this talk, we will present the process of building this model, the obtained results, and the difficulties that arise with the involvement of multiple stakeholders and the process designed to smoothen the adoption.
