Companies universally are interested in how to better attract, engage, and retain their customers. However, until the explosion in e-commerce and digital platforms, there were significant limitations in the kind of analysis that was possible. With modern tools we often have tens, hundreds (or more) data points related to a single customer journey as consumers navigate apps and websites. Given this wealth of data, Behavioral analytics is focused on understanding how to drive consumer behavior. In addition, there are novel applications in this field as part of the ongoing battle between privacy and personalization.
Analytics Aphorisms or How You Should Go About Positioning Yourself for the Next Decade of Analytics Consulting
Speaker: Taher Jamshidi, Senior Manager at EY
Executive
Responsible AI: Maturity in AI Development
Speaker: Scott Zoldi, Chief Analytics Officer at FICO
