Katherine Rosback
Katherine Rosback
President at Katherine Rosback Enterprises
Katherine Rosback has a B.S in Chemical Engineering and an M.A. in Organizational Communication, both from Purdue University. She has a background in statistics, the behavioral sciences, and is a trained facilitator in the decision sciences. She is considered a thought-leader in advanced facilitation skills and the science of questioning. Katherine specializes in helping organizations faced with complex decisions or problems through expert facilitation and asking the better question. Her facilitation experience includes helping teams facing complex, messy decisions frame their strategic question; businesses seeking to transform their operational strategies and processes; project teams wanting to better articulate their stakeholder’s definition of value, and technology groups tasked with establishing a more robust portfolio management process. Clients include Fortune 100 companies in the oil and gas, pharmaceutical, airline, medical diagnostic, research, and not-for-profit industries. Katherine is the author of “Asking is Better Than Telling,” host of the podcast, “What’s Another Question?” and conducts workshops around the globe on advanced facilitation and questioning skills.
Track: Cloud Data
Building Decision-focused AI/analytics Models By Asking Better Questions
The need to be decision-focused is important for AI / big data models to avoid analysis paralysis or to end up with a sophisticated model that is not useful for the business. Defining the problem and getting agreement on the decisions to be addressed are essential steps for creating a decision-focused analysis model. Analysts need good questions to ask at the front end and they need to be aware of what questions to avoid due to biases. This workshop will focus on the structure and sequence of questions needed to ensure a clear articulation of the business value and an aligned understanding of the problem to be solved.
